Everyone Stop Everything. What Is This Creepy "Celebrity Meat" Site?

Future Tense
The Citizen's Guide to the Future
Feb. 26 2014 4:48 PM

Everyone Stop Everything. What Is This?

meat
What is happening here?

Photo by Bite Labs.

A lot of weird stuff shows up on the Internet, but Bite Labs is really, really weird. The site claims to be collecting tissue samples from celebrities, isolating the muscle stem cells, growing celebrity meat in "proprietary bioreactors," and then turning it into artisanal salami. Wut?

Lily Hay Newman Lily Hay Newman

Lily Hay Newman is lead blogger for Future Tense.

From the BiteLabs' website:

We mix celebrity and animal meats, grown in house through a proprietary culturing process, into curated salami blends. Our process yields high-quality, luxury protein, in a sustainable manner that eliminates the environmental and ethical concerns associated with traditional livestock production.
Advertisement

Yup. No obvious ethical concerns here. Nothin' to see. This must be a hoax, right? Or a marketing campaign that wants to go viral (in which case we're helping). So far the BiteLabs Tumblr isn't revealing much. Neither is #EatCelebrityMeat.

Some people are suggesting that it parodies the look and exuberance of startups.

Others are pointing to the viral marketer ThunderClap for some reason. And note that ThunderClap actually favorited one of these tweets.

Or it could just be the North Korean government's plan to resolve food shortages while proving to the world that the oligarchy can compete in the competitive startup world. Whatever it is, the whole concept has kind of tarnished salami forever, which is a damn shame.

stem_1
The stuff of nightmares.

Photo by Bite Labs.

Update, Feb. 26, 6:20 p.m.: According to "Kevin" from the BiteLabs team the site is partly a commentary on food culture, the ethics of meat, and "the way celebrity culture is consumed." But the part about making celebrity meat is real. He writes:

To develop Celebrity Meat, we're working with a group of bio-engineers and food designers, most of which have requested to remain anonymous due to the controversial nature of the product ... 

At the moment, I believe Jennifer Lawrence and James Franco are pretty neck and neck in terms of who has been tweeted at the most.  We've gotten some responses from people offering us biopsies, but no one on the level of our big 4 yet.  Most of the responses have been very positive, but of course some people are a bit uncomfortable with idea of BiteLabs--we think that's only to be expected when we talk about pushing the boundaries of tech and society.

The group is using ThunderClap for marketing, which means that when they generate enough buzz, ThunderClap will do a timed Facebook and Twitter blast to "create a wave of attention."

Kevin told Motherboard that, "The product is indeed salami," and that each one will have about 30 percent celebrity meat and 40 percent lab-grown animal meats along with fat and spices. This is getting intense. More updates as we get them.

Future Tense is a partnership of SlateNew America, and Arizona State University.

TODAY IN SLATE

Politics

The Irritating Confidante

John Dickerson on Ben Bradlee’s fascinating relationship with John F. Kennedy.

My Father Invented Social Networking at a Girls’ Reform School in the 1930s

Renée Zellweger’s New Face Is Too Real

Sleater-Kinney Was Once America’s Best Rock Band

Can it be again?

The All The President’s Men Scene That Captured Ben Bradlee

Medical Examiner

Is It Better to Be a Hero Like Batman?

Or an altruist like Bruce Wayne?

Technology

Driving in Circles

The autonomous Google car may never actually happen.

The World’s Human Rights Violators Are Signatories on the World’s Human Rights Treaties

How Punctual Are Germans?

  News & Politics
Politics
Oct. 22 2014 12:44 AM We Need More Ben Bradlees His relationship with John F. Kennedy shows what’s missing from today’s Washington journalism.
  Business
Moneybox
Oct. 21 2014 5:57 PM Soda and Fries Have Lost Their Charm for Both Consumers and Investors
  Life
The Vault
Oct. 21 2014 2:23 PM A Data-Packed Map of American Immigration in 1903
  Double X
The XX Factor
Oct. 21 2014 3:03 PM Renée Zellweger’s New Face Is Too Real
  Slate Plus
Behind the Scenes
Oct. 21 2014 1:02 PM Where Are Slate Plus Members From? This Weird Cartogram Explains. A weird-looking cartogram of Slate Plus memberships by state.
  Arts
Brow Beat
Oct. 21 2014 9:42 PM The All The President’s Men Scene That Perfectly Captured Ben Bradlee’s Genius
  Technology
Technology
Oct. 21 2014 11:44 PM Driving in Circles The autonomous Google car may never actually happen.
  Health & Science
Climate Desk
Oct. 21 2014 11:53 AM Taking Research for Granted Texas Republican Lamar Smith continues his crusade against independence in science.
  Sports
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.