There's Finally an Easier Way to Unsubscribe From Annoying Newsletters

The Citizen's Guide to the Future
Feb. 25 2014 12:14 PM

There's Finally an Easier Way to Unsubscribe From Annoying Newsletters

The unsubscribe button is movin' on up.

Screencaps by Lily Hay Newman.

Our inboxes are pretty out of control, but Gmail has taken steps to address the issue and help us get organized. Adding an easy-to-find unsubscribe button is a solid next step. And it's happening.

Gmail began the unsubscribe wars in 2009 by adding a feature that let you unsubscribe from something you were marking as spam. Shortly after, an update made it so that you didn't have to mark something as spam to have access to the unsubscribe button. It was in "Show Details."


The Gmail team wrote:

This only works for some senders right now. We're actively encouraging senders to support auto-unsubscribe—we think 100% should. We won't provide the unsubscribe option on messages from spammers: we can't trust that they'll actually unsubscribe you, and they might even send you more spam.

The issue is that you don't want to be unsubscribing from emails that are genuinely spam because you don't want to be clicking anything in those emails. But, as IT World reports, it's also problematic to mark as spam emails that are really just newsletters or mailings you no longer want, or got on by accident. If enough people mark something as spam when they should unsubscribe, legitimate mail sources could be unfairly penalized (though they would deserve some type of punishment if enough people hated their emails to make this scenario happen).

Gmail's new solution is to bring the unsubscribe button out of "Show Details" (which is now the tiny down arrow next to information about a message's recipient) and into the big leagues. Now it will show up next to the sender's address in marketing emails so you don't resort to marking things as spam after searching for that tiny unsubscribe button at the bottom of marketing emails. It's the little things in life.

Future Tense is a partnership of SlateNew America, and Arizona State University.

Lily Hay Newman is lead blogger for Future Tense.



Talking White

Black people’s disdain for “proper English” and academic achievement is a myth.

Alabama’s Insane New Abortion Law Gives Fetuses Lawyers and Puts Teenage Girls on Trial

Tattoo Parlors Have Become a Great Investment

A Jaw-Dropping Political Ad Aimed at Young Women, Apparently

The XX Factor
Oct. 1 2014 4:05 PM Today in GOP Outreach to Women: You Broads Like Wedding Dresses, Right?

Big Problems With the Secret Service Were Reported Last Year. Nobody Cared.


Operation Backbone

How White Boy Rick, a legendary Detroit cocaine dealer, helped the FBI uncover brazen police corruption.

Hong Kong’s Protesters Are Ridiculously Polite. That’s What Scares Beijing So Much.

This Gargantuan Wind Farm in Wyoming Would Be the Hoover Dam of the 21st Century

Oct. 1 2014 8:34 AM This Gargantuan Wind Farm in Wyoming Would Be the Hoover Dam of the 21st Century To undertake a massively ambitious energy project, you don’t need the government anymore.
  News & Politics
Oct. 2 2014 11:01 AM It Wasn’t a Secret A 2013 inspector general report detailed all of the Secret Service’s problems. Nobody cared.
Oct. 2 2014 12:58 PM Why Can’t States Do More to Protect Patients From Surprise Medical Bills? It’s complicated.
Lexicon Valley
Oct. 2 2014 1:05 PM What's Wrong With "America's Ugliest Accent"
  Double X
The XX Factor
Oct. 2 2014 12:37 PM St. Louis Study Confirms That IUDs Are the Key to Lowering Teen Pregnancy Rates
  Slate Plus
Behind the Scenes
Oct. 1 2014 3:24 PM Revelry (and Business) at Mohonk Photos and highlights from Slate’s annual retreat.
Brow Beat
Oct. 2 2014 1:29 PM Want to Know What Makes David Fincher Great? Focus on What He Doesn’t Do.
Future Tense
Oct. 2 2014 1:22 PM If Someone Secretly Controlled What You Say, Would You Notice? What cyranoid experiments reveal about how people act.  
  Health & Science
Oct. 2 2014 12:53 PM The Panic Virus How public health officials are keeping Americans calm about the Ebola threat.
Sports Nut
Oct. 1 2014 5:19 PM Bunt-a-Palooza! How bad was the Kansas City Royals’ bunt-all-the-time strategy in the American League wild-card game?