For $500 Uber Will Coordinate Skywriting for You on Valentine's Day

Future Tense
The Citizen's Guide to the Future
Feb. 13 2014 6:22 PM

For $500 Uber Will Coordinate Skywriting for You on Valentine's Day

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If you live in New York, Los Angeles, Dallas, or San Diego you can order skywriting for your valentine from the Uber app.

Photo by Uber.

I don't know about you, but every Valentine's Day that I don't get a personalized note above New York City in skywriting feels like a failure. This is basic stuff. But I have more hope than usual this year because Uber has teamed up with MasterCard and AirSign to offer customized skywriting. And for $500 it can be yours.

On Valentine's Day, Uber users in New York City, Los Angeles, Dallas, and San Diego can login between 10 a.m. and 6 p.m., enter a 12 character message, request "UberSKY," agree to the $500 fee, and then wait for a call from an Uber rep for details about where and when to look skyward with your Valentine.

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Uber says that "demand will be high" and that users should "be persistent" when trying to order skywriting if they're unable to on their first try. Apparently using a MasterCard may help, and you could win free skywriting. No word yet on congestion pricing, so presumably the $500 is fixed. Which is good, because that's plenty.

Future Tense is a partnership of SlateNew America, and Arizona State University.

Lily Hay Newman is a staff writer and the lead blogger for Future Tense.

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