Volvo and Van Damme Stop Time and Space With “Epic Split” Ad

Future Tense
The Citizen's Guide to the Future
Nov. 14 2013 11:31 AM

Volvo and Van Damme Stop Time and Space With “Epic Split” Ad

FT-131114-JCVD

Still from YouTube.

I could tell you that Volvo Trucks has released a new model of big rig with “world first technology” called the Volvo FM. I could explain how Volvo designed the truck to be lighter and more fuel-efficient or how it equipped the vehicle with advanced safety systems and high-tech wireless data transfer. Or I could explain that Volvo Dynamic Steering offers new trucks with precision control unprecedented in vehicles of this class. But my guess is you don’t care about any of that.

My guess is you just want to see Jean-Claude Van Damme perform a mind-ripping split while standing on the side-view mirrors of two speeding tractor-trailers while Enya sings you into a trance-like state. Because really, who doesn’t want that?

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Volvo claims the stunt is totally legit—no CGI or fancy effects were used (aside from Van Damme’s superhuman groins). The best part of the whole thing? When the technician explains to Van Damme that the trucks will be driving backward

Future Tense is a partnership of SlateNew America, and Arizona State University.

Jason Bittel serves up science for picky eaters on his website, BittelMeThis.com. He lives in Pittsburgh. Follow him on Twitter.

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