Volvo and Van Damme Stop Time and Space With “Epic Split” Ad

The Citizen's Guide to the Future
Nov. 14 2013 11:31 AM

Volvo and Van Damme Stop Time and Space With “Epic Split” Ad

FT-131114-JCVD

Still from YouTube.

I could tell you that Volvo Trucks has released a new model of big rig with “world first technology” called the Volvo FM. I could explain how Volvo designed the truck to be lighter and more fuel-efficient or how it equipped the vehicle with advanced safety systems and high-tech wireless data transfer. Or I could explain that Volvo Dynamic Steering offers new trucks with precision control unprecedented in vehicles of this class. But my guess is you don’t care about any of that.

My guess is you just want to see Jean-Claude Van Damme perform a mind-ripping split while standing on the side-view mirrors of two speeding tractor-trailers while Enya sings you into a trance-like state. Because really, who doesn’t want that?

Advertisement

Volvo claims the stunt is totally legit—no CGI or fancy effects were used (aside from Van Damme’s superhuman groins). The best part of the whole thing? When the technician explains to Van Damme that the trucks will be driving backward

Future Tense is a partnership of SlateNew America, and Arizona State University.

Jason Bittel serves up science for picky eaters on his website, BittelMeThis.com. He lives in Pittsburgh. Follow him on Twitter.

TODAY IN SLATE

Jurisprudence

Scalia’s Liberal Streak

The conservative justice’s most brilliant—and surprisingly progressive—moments on the bench.

Scotland Votes to Remain in U.K.

There’s a Way to Keep Ex-Cons Out of Prison That Pays for Itself. Why Don’t More States Use It?

The Music Industry Is Ignoring Some of the Best Black Women Singing R&B

Can Democrats Keep Counting on Republicans to Offend Women as a Campaign Strategy?

Culturebox

Theo’s Joint and Vanessa’s Whiskey

No sitcom did the “Very Special Episode” as well as The Cosby Show.

Television

The Other Huxtable Effect

Thirty years ago, The Cosby Show gave us one of TV’s great feminists.

Cliff Huxtable Explains the World: Five Lessons From TV’s Greatest Dad

Why Television Needs a New Cosby Show Right Now

  News & Politics
Weigel
Sept. 18 2014 8:20 PM A Clever Attempt at Explaining Away a Vote Against the Farm Bill
  Business
Moneybox
Sept. 18 2014 6:02 PM A Chinese Company Just Announced the Biggest IPO in U.S. History
  Life
The Slate Quiz
Sept. 18 2014 11:44 PM Play the Slate News Quiz With Jeopardy! superchampion Ken Jennings.
  Double X
Doublex
Sept. 18 2014 8:07 PM Crying Rape False rape accusations exist, and they are a serious problem.
  Slate Plus
Behind the Scenes
Sept. 18 2014 1:23 PM “It’s Not Every Day That You Can Beat the World Champion” An exclusive interview with chess grandmaster Fabiano Caruana.
  Arts
Brow Beat
Sept. 18 2014 4:33 PM The Top 5 Dadsplaining Moments From The Cosby Show
  Technology
Future Tense
Sept. 18 2014 6:48 PM By 2100 the World's Population Could Be 11 Billion
  Health & Science
Science
Sept. 18 2014 3:35 PM Do People Still Die of Rabies? And how do you know if an animal is rabid?
  Sports
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.