AT&T's Sept. 11 tweet fail. [PHOTO]
AT&T: The 9/11 Thinkfluencers
Future Tense
The Citizen's Guide to the Future
Sept. 11 2013 1:27 PM

AT&T: The 9/11 Thinkfluencers

FT-ATT Sept. 11

The 12th anniversary of the Sept. 11, 2001, attacks, in which nearly 3,000 people were murdered in New York City, Washington, D.C., and Shanksville, Pa., is an ideal moment for marketing professionals to reflect on how this flashpoint event in American history can be leveraged to promote their brand, #disrupt the conversation, and reach thought leaders. The unforgettable pictures and indelible memories associated with 9/11 offer a branding opportunity that promises high levels of consumer engagement and social reach. 

In fusing iconic imagery with a soon-to-be iconic product, your marketing team is guaranteed a viral blockbuster that potential customers and thinkfluencers will surely #NeverForget. 


Update, Sept. 11, 2013: AT&T has deleted the tweet and issued an amorphous apology "to anyone who felt our post was in poor taste," though the company did not apologize for the post itself, which it said was "meant to pay respect to those affected by the 9/11 tragedy."

Future Tense is a partnership of SlateNew America, and Arizona State University.

Jessica Winter is Slate’s features editor.

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