Did Zynga Hire Don Mattrick to Put It Out of Its Own Misery?

The Citizen's Guide to the Future
July 25 2013 5:53 PM

Zynga Gives Up Gambling, Hope

Zynga offices San Francisco
A future abandoned office building in San Francisco.

Photo by Justin Sullivan/Getty Images

Zynga, the social-gaming company made temporarily rich and permanently famous by time-wasting titles like FarmVille and Mafia Wars, was always fated to sleep with the FishVille fishes. But at least under founding CEO Mark Pincus, you could count on it going out with guns blazing and cannoli strewn all over the walls.

Will Oremus Will Oremus

Will Oremus is Slate's senior technology writer.

On Thursday, the company made its first quarterly earnings announcement since the volatile Pincus stepped down to make way for designated-adult Don Mattrick, formerly of Microsoft—a move that was roundly applauded at the time. For at least the past year these reports have served mainly as check-ins on the Zynga death watch. So it was no surprise that Thursday’s results were grim, including a nearly 40 percent drop in active users from just one year ago. The surprise was that the company has decided to throw down the last assault-grade weapon in its arsenal—its longshot bid to become a hub for legal gambling in the United States.


“Zynga is making a focused choice not to pursue a license for real-money gambling in the United States,” the suddenly boring company said in a boring statement. Mattrick added, boringly, “We need to get back to basics and take a longer term view on our products and business, develop more efficient processes and tighten up execution all across the company.”

"Execution" is an interesting word choice. I might have gone with “euthanasia."

Admittedly there are good, boring reasons why an otherwise healthy company might want to avoid the vicious and drawn-out legislative battles required to bring its real-money gambling plans to fruition. But Zynga is not an otherwise healthy company. It is a terminally ill patient with only one leg left to stand on, and it just shot itself in the corresponding foot.

The decision was so confounding that even Reuters struggled to write an objective lede: “Zynga Inc said on Thursday it will largely abandon its long-running efforts to build a real-money gaming business in the United States, a prospect observers had believed to be the struggling company's sole, tenuous lifeline,” Gerry Shih reported gamely.

The company’s stock plummeted 14 percent on the news. Or rather—from the perspective I’ve come to adopt over the past year of covering the company—the company’s stock inexplicably retained 86 percent of its value. To those still holding onto shares, fear not: This will all be over soon.

Future Tense is a partnership of SlateNew America, and Arizona State University.


Frame Game

Hard Knocks

I was hit by a teacher in an East Texas public school. It taught me nothing.

Republicans Like Scott Walker Are Building Campaigns Around Problems That Don’t Exist

How Can We Investigate Potential Dangers of Fracking Without Being Alarmist?

The Best Way to Organize Your Fridge

If You’re Outraged by the NFL, Follow This Satirical Blowhard on Twitter


Hidden Messages in Corporate Logos

Subtle cues from FedEx, Amazon, and others.

Sports Nut

Giving Up on Goodell

How the NFL lost the trust of its most loyal reporters.

Chief Justice John Roberts Says $1,000 Can’t Buy Influence in Congress. Looks Like He’s Wrong.

A No-Brainer Approach to Fighting Poverty: Better Birth Control

  News & Politics
The World
Sept. 16 2014 11:56 AM Iran and the U.S. Are Allies Against ISIS but Aren’t Ready to Admit It Yet
Sept. 16 2014 12:43 PM Middle-Class Incomes: Still Dead in the Water
The Eye
Sept. 16 2014 12:20 PM These Outdoor Cat Shelters Have More Style Than the Average Home
  Double X
The XX Factor
Sept. 15 2014 3:31 PM My Year As an Abortion Doula
  Slate Plus
Tv Club
Sept. 15 2014 11:38 AM The Slate Doctor Who Podcast: Episode 4  A spoiler-filled discussion of "Listen."
Sept. 16 2014 12:59 PM Ethereal Views of Earth From Way Up High 
Future Tense
Sept. 16 2014 12:33 PM Slate Exclusive: Why Greenland’s “Dark Snow” Should Worry You
  Health & Science
Bad Astronomy
Sept. 16 2014 7:30 AM A Galaxy of Tatooines
Sports Nut
Sept. 15 2014 9:05 PM Giving Up on Goodell How the NFL lost the trust of its most loyal reporters.