Did Zynga Hire Don Mattrick to Put It Out of Its Own Misery?

The Citizen's Guide to the Future
July 25 2013 5:53 PM

Zynga Gives Up Gambling, Hope

Zynga offices San Francisco
A future abandoned office building in San Francisco.

Photo by Justin Sullivan/Getty Images

Zynga, the social-gaming company made temporarily rich and permanently famous by time-wasting titles like FarmVille and Mafia Wars, was always fated to sleep with the FishVille fishes. But at least under founding CEO Mark Pincus, you could count on it going out with guns blazing and cannoli strewn all over the walls.

Will Oremus Will Oremus

Will Oremus is Slate's senior technology writer.

On Thursday, the company made its first quarterly earnings announcement since the volatile Pincus stepped down to make way for designated-adult Don Mattrick, formerly of Microsoft—a move that was roundly applauded at the time. For at least the past year these reports have served mainly as check-ins on the Zynga death watch. So it was no surprise that Thursday’s results were grim, including a nearly 40 percent drop in active users from just one year ago. The surprise was that the company has decided to throw down the last assault-grade weapon in its arsenal—its longshot bid to become a hub for legal gambling in the United States.


“Zynga is making a focused choice not to pursue a license for real-money gambling in the United States,” the suddenly boring company said in a boring statement. Mattrick added, boringly, “We need to get back to basics and take a longer term view on our products and business, develop more efficient processes and tighten up execution all across the company.”

"Execution" is an interesting word choice. I might have gone with “euthanasia."

Admittedly there are good, boring reasons why an otherwise healthy company might want to avoid the vicious and drawn-out legislative battles required to bring its real-money gambling plans to fruition. But Zynga is not an otherwise healthy company. It is a terminally ill patient with only one leg left to stand on, and it just shot itself in the corresponding foot.

The decision was so confounding that even Reuters struggled to write an objective lede: “Zynga Inc said on Thursday it will largely abandon its long-running efforts to build a real-money gaming business in the United States, a prospect observers had believed to be the struggling company's sole, tenuous lifeline,” Gerry Shih reported gamely.

The company’s stock plummeted 14 percent on the news. Or rather—from the perspective I’ve come to adopt over the past year of covering the company—the company’s stock inexplicably retained 86 percent of its value. To those still holding onto shares, fear not: This will all be over soon.

Future Tense is a partnership of SlateNew America, and Arizona State University.



Slate Plus Early Read: The Self-Made Man

The story of America’s most pliable, pernicious, irrepressible myth.

Rehtaeh Parsons Was the Most Famous Victim in Canada. Now, Journalists Can’t Even Say Her Name.

Mitt Romney May Be Weighing a 2016 Run. That Would Be a Big Mistake.

Amazing Photos From Hong Kong’s Umbrella Revolution

Transparent Is the Fall’s Only Great New Show

The XX Factor

Rehtaeh Parsons Was the Most Famous Victim in Canada

Now, journalists can't even say her name.


Lena Dunham, the Book

More shtick than honesty in Not That Kind of Girl.

What a Juicy New Book About Diane Sawyer and Katie Couric Fails to Tell Us About the TV News Business

Does Your Child Have Sluggish Cognitive Tempo? Or Is That Just a Disorder Made Up to Scare You?

  News & Politics
Sept. 29 2014 11:45 PM The Self-Made Man The story of America’s most pliable, pernicious, irrepressible myth.
Sept. 29 2014 7:01 PM We May Never Know If Larry Ellison Flew a Fighter Jet Under the Golden Gate Bridge
Dear Prudence
Sept. 30 2014 6:00 AM Drive-By Bounty Prudie advises a woman whose boyfriend demands she flash truckers on the highway.
  Double X
Sept. 29 2014 11:43 PM Lena Dunham, the Book More shtick than honesty in Not That Kind of Girl.
  Slate Plus
Slate Fare
Sept. 29 2014 8:45 AM Slate Isn’t Too Liberal, but … What readers said about the magazine’s bias and balance.
Brow Beat
Sept. 29 2014 9:06 PM Paul Thomas Anderson’s Inherent Vice Looks Like a Comic Masterpiece
Future Tense
Sept. 30 2014 7:36 AM Almost Humane What sci-fi can teach us about our treatment of prisoners of war.
  Health & Science
Bad Astronomy
Sept. 30 2014 7:30 AM What Lurks Beneath The Methane Lakes of Titan?
Sports Nut
Sept. 28 2014 8:30 PM NFL Players Die Young. Or Maybe They Live Long Lives. Why it’s so hard to pin down the effects of football on players’ lives.