Running low on big cats, Apple announced Monday that it will begin naming its desktop operating systems after California locations instead. That dovetails with the company’s new U.S.-centric branding strategy. But the company's first choice was a bit of a head-scratcher: OS X version 10.9 will be called “Mavericks,” after perhaps the world’s least user-friendly (and most unreliable) surfing destination.
What evocative Golden State place name will Apple choose for its next exciting software package? We have a few ideas:
- La Brea (runs like molasses)
- San Andreas (catastrophically unstable)
- Tahoe (freezes regularly)
- Lombard (pretty but slow)
- Sacramento (dysfunctional)
- Telegraph (keeps begging you for money)
- Alcatraz (the most locked-down OS yet)
- Pasadena (shuts down every night at 8:30)
- Atherton (open only to the wealthiest customers)
- San Fernando (optimized for porn)
- Donner (cannibalizes other Apple products)
- Zabriskie (spontaneously combusts)
- Cupertino (assumes you don't know what you want until it shows it to you)
Feel free to add your own helpful suggestions in the comments.
TODAY IN SLATE
The Right Target
Why Obama’s airstrikes against ISIS may be more effective than people expect.
The One National Holiday Republicans Hope You Forget
It’s Legal for Obama to Bomb Syria Because He Says It Is
I Stand With Emma Watson on Women’s Rights
Even though I know I’m going to get flak for it.
Should You Recline Your Seat? Two Economists Weigh In.
It Is Very, Very Stupid to Compare Hope Solo to Ray Rice
Or, why it is very, very stupid to compare Hope Solo to Ray Rice.
In Defense of HR
Startups and small businesses shouldn’t skip over a human resources department.