Forty Years Ago Today, Snarky Tech Journalists Made Fun of the First Cellphone

The Citizen's Guide to the Future
April 3 2013 2:10 PM

Forty Years Ago Today, Snarky Tech Journalists Made Fun of the First Cellphone

Motorola DynaTAC 8000
Motorola then-CEO Ed Zander jokingly introduces the '80s-era Motorola DynaTAC 8000, the first commercially available hand-held mobile phone, during a keynote address at the 2007 International Consumer Electronics Show in Las Vegas

Photo by Ethan Miller/Getty Images

Forty years ago today, a Motorola engineer named Marty Cooper made what has gone down in history as the world's first cellphone call, dialing a rival at AT&T from a hand-held mobile phone while standing on a sidewalk in New York City, just to show that he could.

Will Oremus Will Oremus

Will Oremus is Slate's senior technology writer.

It was an impressive technical feat at a time when people didn't even have cordless landline phones yet. But the press wasn't exactly bowled over. Anyone who thinks 21st-century tech bloggers invented the snarky takedown of a promising new technology should have a look at the Associated Press report that ran in newspapers across the country the next morning:

New York, N.Y.—AP—Dick Tracy may have pushed it. A television set in a wrist watch, for heaven's sake. But that telephone in the secret agent's heel is almost here—if you're the Jolly Green Giant, have a jolly green bank account and can wait until 1976.
That's when Motorola, Inc., hopes to come out with its portable phone, a little under eight inches long and weighing less than three pounds, yours for a basic charge of $60 to $100 per month, plus tolls.
Carry it to the beach, the supermarket, the yacht, the fox hunt, the golf course, the hideaway where you went to get away from it all. 
Advertisement

Zing! In fact, the skepticism was warranted—all the way up until it wasn't. Thanks to technological, regulatory, and infrastructure hurdles, it was another decade before a Motorola executive made the first commercial wireless call on a Motorola DynaTAC phone, in October 1983. And it wasn't until the 1990s that handheld cellphones began to achieve mainstream popularity.

The intervening 20 years offered plenty of time for people to both play up and pooh-pooh their potential. A 1981 story in the Christian Science Monitor tried to demystify the technology for readers by leading with an example of how they might use it:

It's 2 in the afternoon and you're starving. Breakfast was half a tangerine and a cookie, but you can't go to lunch until the branch manager in Pawtucket returns your call. You stare at the phone, your stomach rumbling like a diesel engine, and wish the cord were long enough so you could take the receiver with you to the Burger King next door. Soon you might be able to do just that.

Most reporters were careful to cast doubt on how many would really be willing to pay for that privilege. The Christian Science Monitor piece was headlined, "Really Portable Telephones: Costly But Coming?" A 1980 Washington Post story cited what seemed like an optimistic AT&T marketing study indicating that "as much as 13 percent of the business community would be interested in purchasing one of these advanced systems." But a few early evangelists—surely mocked by their contemporaries—saw even greater potential. In the Globe and Mail in 1983, Jonathan Chevreau wrote (emphasis mine):

Because of the current high cost to users, the popular notion is that
 of the high-powered business executive making deals by using a telephone
 in his car during rush hour traffic. But cellular radio is far more than that—the technology ultimately 
could replace the ordinary telephone, providing a means of communication 
that would be as personal as the watch or portable radio.
Indeed, one of the offshoots may be that eventually each person will
 have a "personal telephone number," which could remain the same for life.

Far out! But even among visionaries, few believed the technology would ever go quite that far. "Cellular phones will absolutely not replace local wire systems," one expert source told the Monitor. "Even if you project it beyond our lifetimes, it won't be cheap enough."

That naysayer? One Marty Cooper.

Future Tense is a partnership of SlateNew America, and Arizona State University.

TODAY IN SLATE

Politics

Talking White

Black people’s disdain for “proper English” and academic achievement is a myth.

Alabama’s Insane New Abortion Law Gives Fetuses Lawyers and Puts Teenage Girls on Trial

Tattoo Parlors Have Become a Great Investment

A Jaw-Dropping Political Ad Aimed at Young Women, Apparently

The XX Factor
Oct. 1 2014 4:05 PM Today in GOP Outreach to Women: You Broads Like Wedding Dresses, Right?

Big Problems With the Secret Service Were Reported Last Year. Nobody Cared.

Crime

Operation Backbone

How White Boy Rick, a legendary Detroit cocaine dealer, helped the FBI uncover brazen police corruption.

Hong Kong’s Protesters Are Ridiculously Polite. That’s What Scares Beijing So Much.

This Gargantuan Wind Farm in Wyoming Would Be the Hoover Dam of the 21st Century

Moneybox
Oct. 1 2014 8:34 AM This Gargantuan Wind Farm in Wyoming Would Be the Hoover Dam of the 21st Century To undertake a massively ambitious energy project, you don’t need the government anymore.
  News & Politics
Politics
Oct. 2 2014 11:01 AM It Wasn’t a Secret A 2013 inspector general report detailed all of the Secret Service’s problems. Nobody cared.
  Business
Moneybox
Oct. 2 2014 12:58 PM Why Can’t States Do More to Protect Patients From Surprise Medical Bills? It’s complicated.
  Life
Lexicon Valley
Oct. 2 2014 1:05 PM What's Wrong With "America's Ugliest Accent"
  Double X
The XX Factor
Oct. 2 2014 12:37 PM St. Louis Study Confirms That IUDs Are the Key to Lowering Teen Pregnancy Rates
  Slate Plus
Behind the Scenes
Oct. 1 2014 3:24 PM Revelry (and Business) at Mohonk Photos and highlights from Slate’s annual retreat.
  Arts
Behold
Oct. 2 2014 1:09 PM Are You Enjoying a Picnic on a Dumpsite?
  Technology
Future Tense
Oct. 2 2014 1:22 PM If Someone Secretly Controlled What You Say, Would You Notice? What cyranoid experiments reveal about how people act.  
  Health & Science
Science
Oct. 2 2014 12:53 PM The Panic Virus How public health officials are keeping Americans calm about the Ebola threat.
  Sports
Sports Nut
Oct. 1 2014 5:19 PM Bunt-a-Palooza! How bad was the Kansas City Royals’ bunt-all-the-time strategy in the American League wild-card game?