Rupert Murdoch Is Finally Giving Up on "the World's First iPad-Only Newspaper"

Future Tense
The Citizen's Guide to the Future
Dec. 3 2012 10:03 AM

Why the World's First iPad-Only Newspaper Should Be Its Last

The Daily website
The Daily's website was just an ad for the iPad app.

Screenshot / thedaily.com

The world's first iPad-only newspaper may also be its last. To no one's surprise, Rupert Murdoch's News Corp. announced Monday that The Daily will cease publication on Dec. 15 after less than two years in existence. In a statement, the media baron eulogized The Daily as "a bold experiment." That's certainly one way to describe a news outlet whose content was available neither in print nor on the Web nor on most mobile devices.

Will Oremus Will Oremus

Will Oremus is Slate's senior technology writer.

According to Pew Internet, one in four American adults owns a tablet. Of those, market research suggests that a little more than half own an iPad rather than an Android. And of those, my guess is that precious few saw good reason to prefer an iPad-exclusive news app to the iPad versions of much larger news organizations like the New York Times.

Advertisement

Murdoch surmised correctly that online news consumption was beginning to move from the Web to mobile devices. But The Daily missed the whole point of digital publication, which is that you can reach a vast, worldwide audience across a wide array of platforms without having to design entirely separate products for each one. It's one thing for general-interest magazines like Slate, Salon, Buzzfeed or the Huffington Post to do away with the huge costs and constraints of a print product. Once you've done that, narrowing your focus to a single device limits your audience far more sharply than it limits your expenses.

In a press release, News Corp says The Daily's founding editor in chief, Jesse Angelo, will become publisher of the New York Post, and some Daily staff will move to the Post as well. Here's Murdoch's full statement:

From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term. Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties. Under the editorial leadership of Editor-in-Chief Col Allan and the business and digital leadership of Jesse, I know The New York Post will continue to grow and become stronger on the web, on mobile, and not least, the paper itself. I want to thank all of the journalists, digital and business professionals for the hard work they put into The Daily.

For what it's worth, I'm told The Daily had some good journalists working for it. I don't know. I've never read it.

Future Tense is a partnership of SlateNew America, and Arizona State University.

TODAY IN SLATE

Politics

The Irritating Confidante

John Dickerson on Ben Bradlee’s fascinating relationship with John F. Kennedy.

My Father Invented Social Networking at a Girls’ Reform School in the 1930s

Renée Zellweger’s New Face Is Too Real

Sleater-Kinney Was Once America’s Best Rock Band

Can it be again?

The All The President’s Men Scene That Captured Ben Bradlee

Medical Examiner

Is It Better to Be a Hero Like Batman?

Or an altruist like Bruce Wayne?

Technology

Driving in Circles

The autonomous Google car may never actually happen.

The World’s Human Rights Violators Are Signatories to the World’s Human Rights Treaties

How Punctual Are Germans?

  News & Politics
Politics
Oct. 22 2014 12:44 AM We Need More Ben Bradlees His relationship with John F. Kennedy shows what’s missing from today’s Washington journalism.
  Business
Moneybox
Oct. 21 2014 5:57 PM Soda and Fries Have Lost Their Charm for Both Consumers and Investors
  Life
Quora
Oct. 22 2014 9:51 AM What Was It Like to Work at NASA During the Challenger and Columbia Disasters?
  Double X
The XX Factor
Oct. 21 2014 3:03 PM Renée Zellweger’s New Face Is Too Real
  Slate Plus
Working
Oct. 22 2014 6:00 AM Why It’s OK to Ask People What They Do David Plotz talks to two junior staffers about the lessons of Working.
  Arts
Culturebox
Oct. 22 2014 9:54 AM The Simpsons World App Is Finally Here I feel like a kid in some kind of store.
  Technology
Future Tense
Oct. 22 2014 8:43 AM Thunderstruck: Rock Out With Mother Nature’s Evil Side
  Health & Science
Wild Things
Oct. 22 2014 9:39 AM Gertjie and Lammie, a Magical (and Bizarre) Friendship
  Sports
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.