The Cleverest Presidential Campaign Ad You'll See Online

The Citizen's Guide to the Future
Oct. 16 2012 1:43 PM

The Cleverest Presidential Campaign Ad You'll See Online

150940743
R is for real talk

Photo by Chip Somodevilla/Getty Images

Finally! The Romney campaign has released a “detailed explanation of how the Romney-Ryan tax plan is able to cut taxes by $5 trillion without raising taxes on the middle class or exploding the deficit.” To access it, just go to this website and click on the bright red “Get the details” button.

Really, go click on it. We don’t want to spoil the surprise.

Advertisement

Are you back yet? No luck, right? Every time you tried to position your cursor over the button, it scampered away, swerving and ducking like an urchin in a Dickens novel. (Yes, transplanted to America, that urchin would probably form part of the 47 percent.) It was both frustrating and delightfully funny. The nitty-gritty of the Romney-Ryan tax plan remains veiled in mystery. And what could have been a huge step forward in transparency for the GOP ticket reveals itself to be a clever pre-debate stunt from the Obama-Biden camp.

This brainy bit of high-tech partisanship was paid for by the Democratic National Committee, which has kindly provided viewers with its own fact sheet about the Republican tax plan and what it means for the middle class. That fact sheet, however, proves far less addictive than chasing the nimble “details” button around the site like a crazed Whac-a-mole player. Score one for the Democrats for a witty use of technology in the presidential campaign. Still, let’s hope both candidates act a bit less slippery in tonight’s debate.

Future Tense is a partnership of SlateNew America, and Arizona State University.

Katy Waldman is a Slate staff writer. 

TODAY IN SLATE

Politics

Talking White

Black people’s disdain for “proper English” and academic achievement is a myth.

Hong Kong’s Protesters Are Ridiculously Polite. That’s What Scares Beijing So Much.

The One Fact About Ebola That Should Calm You: It Spreads Slowly

Operation Backbone

How White Boy Rick, a legendary Detroit cocaine dealer, helped the FBI uncover brazen police corruption.

A Jaw-Dropping Political Ad Aimed at Young Women, Apparently

The XX Factor
Oct. 1 2014 4:05 PM Today in GOP Outreach to Women: You Broads Like Wedding Dresses, Right?
Music

How Even an Old Hipster Can Age Gracefully

On their new albums, Leonard Cohen, Robert Plant, and Loudon Wainwright III show three ways.

How Tattoo Parlors Became the Barber Shops of Hipster Neighborhoods

This Gargantuan Wind Farm in Wyoming Would Be the Hoover Dam of the 21st Century

Moneybox
Oct. 1 2014 8:34 AM This Gargantuan Wind Farm in Wyoming Would Be the Hoover Dam of the 21st Century To undertake a massively ambitious energy project, you don’t need the government anymore.
  News & Politics
Politics
Oct. 1 2014 7:26 PM Talking White Black people’s disdain for “proper English” and academic achievement is a myth.
  Business
Buy a Small Business
Oct. 1 2014 11:48 PM Inking the Deal Why tattoo parlors are a great small-business bet.
  Life
Outward
Oct. 1 2014 6:02 PM Facebook Relaxes Its “Real Name” Policy; Drag Queens Celebrate
  Double X
The XX Factor
Oct. 1 2014 5:11 PM Celebrity Feminist Identification Has Reached Peak Meaninglessness
  Slate Plus
Behind the Scenes
Oct. 1 2014 3:24 PM Revelry (and Business) at Mohonk Photos and highlights from Slate’s annual retreat.
  Arts
Brow Beat
Oct. 1 2014 9:39 PM Tom Cruise Dies Over and Over Again in This Edge of Tomorrow Supercut
  Technology
Future Tense
Oct. 1 2014 6:59 PM EU’s Next Digital Commissioner Thinks Keeping Nude Celeb Photos in the Cloud Is “Stupid”
  Health & Science
Science
Oct. 1 2014 4:03 PM Does the Earth Really Have a “Hum”? Yes, but probably not the one you’re thinking.
  Sports
Sports Nut
Oct. 1 2014 5:19 PM Bunt-a-Palooza! How bad was the Kansas City Royals’ bunt-all-the-time strategy in the American League wild-card game?