The Cleverest Presidential Campaign Ad You'll See Online

The Citizen's Guide to the Future
Oct. 16 2012 1:43 PM

The Cleverest Presidential Campaign Ad You'll See Online

150940743
R is for real talk

Photo by Chip Somodevilla/Getty Images

Finally! The Romney campaign has released a “detailed explanation of how the Romney-Ryan tax plan is able to cut taxes by $5 trillion without raising taxes on the middle class or exploding the deficit.” To access it, just go to this website and click on the bright red “Get the details” button.

Really, go click on it. We don’t want to spoil the surprise.

Advertisement

Are you back yet? No luck, right? Every time you tried to position your cursor over the button, it scampered away, swerving and ducking like an urchin in a Dickens novel. (Yes, transplanted to America, that urchin would probably form part of the 47 percent.) It was both frustrating and delightfully funny. The nitty-gritty of the Romney-Ryan tax plan remains veiled in mystery. And what could have been a huge step forward in transparency for the GOP ticket reveals itself to be a clever pre-debate stunt from the Obama-Biden camp.

This brainy bit of high-tech partisanship was paid for by the Democratic National Committee, which has kindly provided viewers with its own fact sheet about the Republican tax plan and what it means for the middle class. That fact sheet, however, proves far less addictive than chasing the nimble “details” button around the site like a crazed Whac-a-mole player. Score one for the Democrats for a witty use of technology in the presidential campaign. Still, let’s hope both candidates act a bit less slippery in tonight’s debate.

Future Tense is a partnership of SlateNew America, and Arizona State University.

Katy Waldman is a Slate staff writer. 

TODAY IN SLATE

Politics

Meet the New Bosses

How the Republicans would run the Senate.

The Government Is Giving Millions of Dollars in Electric-Car Subsidies to the Wrong Drivers

Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.

Photos of the Crowds That Took Over NYC for the People’s Climate March

Friends Was the Last Purely Pleasurable Sitcom

The Eye

This Whimsical Driverless Car Imagines Transportation in 2059

Medical Examiner

Did America Get Fat by Drinking Diet Soda?  

A high-profile study points the finger at artificial sweeteners.

The Afghan Town With a Legitimately Good Tourism Pitch

A Futurama Writer on How the Vietnam War Shaped the Series

  News & Politics
Photography
Sept. 21 2014 11:34 PM People’s Climate March in Photos Hundreds of thousands of marchers took to the streets of NYC in the largest climate rally in history.
  Business
Business Insider
Sept. 22 2014 9:39 AM Adrian Peterson Has a Terrible Contract, and Cutting Him Would Save the Vikings a Lot of Money
  Life
The Eye
Sept. 22 2014 9:12 AM What Is This Singaporean Road Sign Trying to Tell Us?
  Double X
The XX Factor
Sept. 19 2014 4:58 PM Steubenville Gets the Lifetime Treatment (And a Cheerleader Erupts Into Flames)
  Slate Plus
Science
Sept. 22 2014 8:08 AM Slate Voice: “Why Is So Much Honey Clover Honey?” Mike Vuolo shares the story of your honey.
  Arts
Television
Sept. 21 2014 9:00 PM Attractive People Being Funny While Doing Amusing and Sometimes Romantic Things Don’t dismiss it. Friends was a truly great show.
  Technology
Future Tense
Sept. 22 2014 7:47 AM Predicting the Future for the U.S. Government The strange but satisfying work of creating the National Intelligence Council’s Global Trends report.
  Health & Science
Bad Astronomy
Sept. 22 2014 5:30 AM MAVEN Arrives at Mars
  Sports
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.