It's an inspiring story. A pair of Swedish university students saw a problem—people don't wear bicycle helmets because they're bulky, ugly, and uncomfortable—and set out to do the impossible. They set out to build an invisble bike helmet. People laughed in their face, of course. They endured sexism and condescension. Their attitude: "If people say it's impossible we have to prove them wrong."
The pair thought and thought, worked and worked, and after seven years, they figured it out. GE chronicled their quest in a beautifully rendered video, which this week has been delighting cyclists around the world via social media. Here's the video:
It's an inspiring story and a clever design, but the result is a fundamentally silly product. Let me count the ways that this invisible bicycle helmet is a bad idea:
- It isn't invisible
- It costs $600
- You can only use it once
- Apparently they have already had to recall the helmet, because in at least one case the zipper came undone in a crash, rendering it useless
- JUST WEAR A NORMAL BICYCLE HELMET, PEOPLE!
TODAY IN SLATE
Don’t Worry, Obama Isn’t Sending U.S. Troops to Fight ISIS
But the next president might.
The Extraordinary Amicus Brief That Attempts to Explain the Wu-Tang Clan to the Supreme Court Justices
Amazon Is Officially a Gadget Company. Here Are Its Six New Devices.
The Human Need to Find Connections in Everything
It’s the source of creativity and delusions. It can harm us more than it helps us.
How Much Should You Loathe NFL Commissioner Roger Goodell?
Here are the facts.
The Plight of the Pre-Legalization Marijuana Offender
What should happen to weed users and dealers busted before the stuff was legal?