Next time you’re crossing a street with your nose buried in your smartphone, New York City’s Department of Transportation wants you to think of Baron Davis. More specifically, it wants you to think of him aiming a chest pass at your preoccupied mug.
Perhaps because Jeremy Lin wasn’t free on whatever day filming commenced, Davis is the star of a new commercial for the DOT’s “Heads Up” campaign. The goal: to get people to pay attention when they’re walking, cycling, or driving around the city. You’d think the threat of getting mowed down by an MTA bus would be sufficient, but apparently people need the extra push. I have to admit, I’d probably be a little more careful if I knew someone might throw a basketball at my face at any moment.
TODAY IN SLATE
The Ebola Story
How our minds build narratives out of disaster.
The Budget Disaster That Completely Sabotaged the WHO’s Response to Ebola
PowerPoint Is the Worst, and Now It’s the Latest Way to Hack Into Your Computer
The Shooting Tragedies That Forged Canada’s Gun Politics
A Highly Unscientific Ranking of Crazy-Old German Beers
Welcome to 13th Grade!
Some high schools are offering a fifth year. That’s a great idea.
The Actual World
“Mount Thoreau” and the naming of things in the wilderness.