After New York Times Profile, Sweden's Twitter Account  Goes Off the Rails With “Jew” Rant

The Citizen's Guide to the Future
June 12 2012 12:41 PM

After NYT Profile, @Sweden Goes Off the Rails With “Jew” Rant

Back in December, I wrote about the Swedish tourism board’s decision to hand off the official @Sweden Twitter account to a new Swede every week, noting at the time that it was a bold experiment on the boundaries of one of Twitter’s core promises as a platform: the democratization of speech.

On Sunday, the New York Times profiled the many voices of Sweden, drawing renewed interest in the account. @Sweden’s following has grown to 33,000 from less than 5,000 since it started the experiment, including a surge of 5,000 in the two days since it was featured in the Times.


But yesterday, the latest @Sweden, 27-year-old Sonja Abrahamsson, Tweeted this:


And that was only the beginning. Today, as noted by the Wall Street Journal’s social media guru Liz Heron, @Sweden went on an epic and bizarre Twitter rant about “Jews.”


That last Tweet sums it up pretty well: bad idea.

“Sweden stands for certain values—being progressive, democratic, creative,” Patrick Kampmann, the creative director of the organization that runs @Sweden told the Times. “We believed the best way to prove it was to handle the account in a progressive way and give control of it to ordinary Swedes.”

But @Sweden’s curators might be given too much control, or at least not enough advice on how to handle that control:

Mr. Kampmann says he counsels the @Swedens to engage in “their normal Twitter behavior.”
“I tell them, ‘Please, do this with some dignity — remember that this is an official channel and there are a lot of people reading this, so don’t make a fool of yourself,’ ” he said. “It’s only a soft suggestion.”

But any politician or celebrity who has ever had a Twitter meltdown would probably advise Kampmann and the government’s tourism agency to be slightly more cautious with whom they let tweet, or at least give harder suggestions on how to discuss certain topics.

Full disclosure, I’m Jewish and my wife is Swedish and part-Jewish. Her grandmother was a Holocaust survivor, and Raoul Wallenberg, the Swede who helped rescue tens of thousands of Jews from Nazi-occupied Hungary during World War II, is one of her big national heroes. So my experience with Swedes on this front has only been positive.

But Sweden, which historically has been a very homogeneous society, has struggled with xenophobia and anti-Semitism in recent decades since an influx of immigration in the ’90s following the Balkan wars and the first Gulf War.

That’s not to say at all that Sonja is an anti-Semite. But her questions are clearly asked from a place of profound ignorance, which is obviously what hate groups rely on in order to flourish. In order to prevent @Sweden from getting a reputation as a place that is open to such thinking, I think the tourist board might want to either vet their curators better, or offer some better guidelines on racial and ethnic sensitivity. Maybe @Sweden should look to one of its first curators, Bosnian immigrant Hasan Ramic, as an exemplar on how to treat these issues.

Future Tense is a partnership of SlateNew America, and Arizona State University.


The Juice

Ford’s Big Gamble

It’s completely transforming America’s best-selling vehicle.

Should the United States Grant Asylum to Victims of Domestic Violence?

The Apple Watch Will Make Everyone Around You Just a Little Worse Off

This Was the First Object Ever Designed

Don’t Expect Adrian Peterson to Go to Prison

In much of America, beating your kids is perfectly legal. 


How the Apple Watch Will Annoy Us

A glowing screen attached to someone else’s wrist is shinier than all but the blingiest jewels.


A Little Bit Softer Now, a Little Bit Softer Now …

The sad, gradual decline of the fade-out in popular music.

Is Everyone Going to Declare Independence if Scotland Does It? 

I Tried to Write an Honest Profile of One of Bollywood’s Biggest Stars. It Didn’t Go Well.

Trending News Channel
Sept. 12 2014 11:26 AM Identical Twins Aren’t Really Identical
  News & Politics
Sept. 14 2014 2:37 PM When Abuse Is Not Abuse Don’t expect Adrian Peterson to go to prison. In much of America, beating your kids is perfectly legal. 
Sept. 12 2014 5:54 PM Olive Garden Has Been Committing a Culinary Crime Against Humanity
Inside Higher Ed
Sept. 13 2014 8:38 AM “You’re More Than Just a Number” Goucher College goes transcript-free in admissions.
  Double X
The XX Factor
Sept. 12 2014 4:05 PM Life as an NFL Wife: “He's the Star. Keep Him Happy.”
  Slate Plus
Behind the Scenes
Sept. 12 2014 5:55 PM “Do You Know What Porn Is?” Conversations with Dahlia Lithwick’s 11-year-old son.
Sept. 14 2014 11:44 PM A Little Bit Softer Now, a Little Bit Softer Now … The sad, gradual decline of the fade-out in popular music.
Future Tense
Sept. 12 2014 3:53 PM We Need to Pass Legislation on Artificial Intelligence Early and Often
  Health & Science
New Scientist
Sept. 14 2014 8:38 AM Scientific Misconduct Should Be a Crime It’s as bad as fraud or theft, only potentially more dangerous.
Sports Nut
Sept. 12 2014 4:36 PM “There’s No Tolerance for That” Pete Carroll and Jim Harbaugh say they don’t abide domestic abuse. So why do the Seahawks and 49ers have a combined six players accused of violence against women?