Paul McNamara from Network World’s Buzz blog has unearthed a long-buried gem. On the heels of the blockbuster “1984” commercial for Macintosh, Apple created a rather bananas in-house short film called “1944.” The plot: scrappy Macintosh is trying to take down the “big blue monoblob”—IBM, whose dull products turn office workers into zombiefied prisoners of wars. Steve Jobs makes a brief appearance as FDR, and while he certainly committed to the accent, he did not quite succeed.
The video, which is nearly 9 minutes long, was intended to fire up the company’s sales force and was screened at a meeting in Hawaii in 1984.
As Gizmodo’s Sam Biddle points out, the entire venture is baffling (though no doubt the sales team got a kick out of the jokes about co-founder Steve Wozniak’s weight and last name). But even in absurdity, there are germs of technological prescience: A private in the Apple army briefly composes a note home to Ma on his Mac—much like members of the armed forces do today.
Head over to Network World to watch the full video as well as a 25-second clip isolating Jobs' cameo.
TODAY IN SLATE
Ben Bradlee Dead at 93
The legendary Washington Post editor presided over the paper’s Watergate coverage.
The Congressional Republican Digging Through Scientists’ Grant Proposals
Renée Zellweger’s New Face Is Too Real
Sleater-Kinney Was Once America’s Best Rock Band
Can it be again?
Whole Foods Is Desperate for Customers to Feel Warm and Fuzzy Again
I’m 25. I Have $250.03.
My doctors want me to freeze my eggs.
Forget Oculus Rift
This $25 cardboard box turns your phone into an incredibly fun virtual reality experience.