Paul McNamara from Network World’s Buzz blog has unearthed a long-buried gem. On the heels of the blockbuster “1984” commercial for Macintosh, Apple created a rather bananas in-house short film called “1944.” The plot: scrappy Macintosh is trying to take down the “big blue monoblob”—IBM, whose dull products turn office workers into zombiefied prisoners of wars. Steve Jobs makes a brief appearance as FDR, and while he certainly committed to the accent, he did not quite succeed.
The video, which is nearly 9 minutes long, was intended to fire up the company’s sales force and was screened at a meeting in Hawaii in 1984.
As Gizmodo’s Sam Biddle points out, the entire venture is baffling (though no doubt the sales team got a kick out of the jokes about co-founder Steve Wozniak’s weight and last name). But even in absurdity, there are germs of technological prescience: A private in the Apple army briefly composes a note home to Ma on his Mac—much like members of the armed forces do today.
Head over to Network World to watch the full video as well as a 25-second clip isolating Jobs' cameo.
TODAY IN SLATE
Scalia’s Liberal Streak
The conservative justice’s most brilliant—and surprisingly progressive—moments on the bench.
Colorado Is Ground Zero for the Fight Over Female Voters
There’s a Way to Keep Ex-Cons Out of Prison That Pays for Itself. Why Don’t More States Use It?
The NFL Explains How It Sees “the Role of the Female”
The Music Industry Is Ignoring Some of the Best Black Women Singing R&B
Theo’s Joint and Vanessa’s Whiskey
No sitcom did the “Very Special Episode” as well as The Cosby Show.
The Other Huxtable Effect
Thirty years ago, The Cosby Show gave us one of TV’s great feminists.