Abercrombie's shares soared after putting itself up for sale.

Abercrombie Is Putting Itself Up for Sale

Abercrombie Is Putting Itself Up for Sale

Business Insider
Analyzing the top news stories across the web
May 10 2017 11:36 AM

Abercrombie Is Putting Itself Up for Sale

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This post originally appeared in Business Insider.

Abercrombie & Fitch shares soared by 14 percent to $14.50 ahead of Wednesday's opening bell after a Reuters report said the teen retailer hired an investment bank to assess takeover interest.

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Any potential suitor should be able to get a favorable price for the company, at least compared with a year ago. Abercrombie has plunged by 61 percent since reaching a 16-month high in March 2016.

The decision comes at a time when U.S. retailers are closing stores and filing for bankruptcy at rates not seen since the financial crisis. As online sellers continue to take a bite out of their brick-and-mortar counterparts, companies like Abercrombie are scrambling to stay afloat.

The company announced back in early March that it was closing 60 U.S. stores, bringing its total number down to about 674, a 20 percent drop since 2013. The decision came after a dismal fourth quarter in which same-store sales at its namesake brand declined by 13 percent. Its next quarterly earnings report is scheduled for May 25.

Abercrombie has been trying to win back customers by revamping its brand and redesigning its stores to be brighter and less nightclubby. In another major shift, the retailer stopped printing logos on everything in response to teens' shifting preferences for clothing without any identifiers.

Sears, Macy's, JCPenney, and more than a dozen other national retailers have also announced mass store closings this year. The total now stands at more than 3,200 stores this year.

Abercrombie has hired the investment bank Perella Weinberg Partners to handle any potential deal, though there is no certainty that one will occur, according to the Reuters report.

Joe Ciolli is a senior markets reporter at Business Insider.