Starbucks coconut water runs dry, customers despair.

Why Starbucks Are Suddenly Running Out of Coconut Milk

Why Starbucks Are Suddenly Running Out of Coconut Milk

Business Insider
Analyzing the top news stories across the web
July 20 2016 5:14 PM

Why Starbucks Are Suddenly Running Out of Coconut Milk

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A Starbucks cup on November 12, 2015 in New York City.

Photo by Spencer Platt/Getty Images

This post originally appeared on Business Insider.

Starbucks across the country are running out of coconut milk, thanks to the runaway success of two new beverages.

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On July 12, Starbucks launched the iced coconut milk mocha macchiato, its first-ever beverage with a coconut milk base.

The chain debuted the limited-time offering to highlight its coconut milk, which the company launched in 2015. Customers had already been utilizing the non-dairy option this summer to create “secret menu” beverages, such as the hugely-popular pink drink.

Now, it seems that coconut milk may have become a little too popular at the coffee chain.

“Are you out of coconut milk, too?” Reddit user barista 1738 asked in the Starbucks subreddit on Tuesday.  “We have been out of coconut milk for the past few days and people are pissssed.”

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Looking at social media reveals that the barista is far from alone.

Starbucks' Twitter has been flooded with complaints of locations lacking in coconut milk.

The problem seems to be impacting locations across the U.S.

Some customers are reporting that their local Starbucks locations have been coconut milk-free for days.

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Other customers are taking to Facebook to complain.

“Starbucks why is there no coconut milk in upper Manhattan?” reads one such comment.  “I went to three stores they all said none until at least the weekend.”

According to Starbucks, while individual stores may be running low on coconut milk, there is not an issue with the supply chain.

“We’re happy to confirm that Starbucks has a healthy coconut milk supply,” a Starbucks spokesperson told Business Insider. “As you can imagine, our stores may run low on product from time to time, but this is not something we're seeing at our stores across the board.”

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On one hand, it’s good news for Starbucks that customers are responding positively to new beverages made with coconut milk, both in the form of iced coconut milk mocha macchiato and the pink drink, which is made with strawberry açaí refresher and coconut milk.

“Coconut milk is one of those things that our customers were asking for,” Starbucks’ coffee education specialist Mackenzie Karr told Business Insider prior to the launch of the iced coconut milk mocha macchiato. “When we launched last year it was hugely successful. So, the next step seemed—let’s build a beverage around it.”

However, when customer demand exceeds supply, it can create some serious problems for the company.

In May, Starbucks told Business Insider that locations were expected to increase their coconut milk orders prior to the launch of the iced coconut milk mocha macchiato. Clearly, some locations underestimated exactly how many customers would be jumping on the coconut milk bandwagon this summer, and are now coming up short—and, in the process, enraging customers attempting to try a new, limited-time offering or flaunt a pink drink on Instagram.

Kate is a retail reporter for Business Insider. She has previously covered food and franchises for Entrepreneur.