Taco Bell launches the massive Triple Double Crunchwrap.

Taco Bell’s Newest Dish Is Massive and Possibly Obscene

Taco Bell’s Newest Dish Is Massive and Possibly Obscene

Business Insider
Analyzing the top news stories across the web
July 14 2016 6:09 PM

Taco Bell’s Newest Dish Is Massive and Possibly Obscene

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You're going to need a drink to wash this down.

Photo Illustration by Scott Olson/Getty Images

This post originally appeared on Business Insider.

Taco Bell is launching a Triple Double Crunchwrap.

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The new dish contains double layers of seasoned beef, nacho sauce, and tostada shell. In addition to the regular Triple Double Crunchwrap, the chain will also be selling a spicy version with fresh jalapeños and spicy ranch sauce.

Taco Bell added the new dish to the menu on Thursday, July 14. Both versions of the Triple Double Crunchwrap will be priced at $3.49.

Excited Taco Bell fans are already buzzing about the new dish. Some Reddit users are plotting a potential overnight tailgate to get the Triple Double Crunchwrap at the earliest possible moment, and Taco Bell customers are taking to social media to discuss the item.

Customers who managed to sneak an early taste of the Triple Double Crunchwrap are saying that it’s tasty—and huge.

Taco Bell launched the Crunchwrap Supreme in 2005, at which time it was Taco Bell’s most successful product introduction.

Since then, the chain has debuted variations, including the A.M. Crunchwrap and, in Canada, a Cheetos Crunchwrap Slider.

Correction, July 15: This article originally contained the byline of the wrong Kate Taylor.

Kate is a retail reporter for Business Insider. She has previously covered food and franchises for Entrepreneur.