Dating app Tinder just released a major new update that lets you add job and education information to your profile. Tinder will also now display a "smart" snippet of text below the picture of a potential match, which changes based on what you have in common. For example: "You both went to UCLA."
This update is part of a wider push by Tinder to give you more relevant information about someone before you decide to swipe left or right, CEO Sean Rad tells Business Insider.
“We have a lot of information we use silently behind the scenes to determine who is most relevant for you, and over the coming months you are going to see more of that surfacing up to the top of the [profile],” he says. “We want to give you the opportunity to make the decision for yourself.”
Many people were already displaying their jobs and education in their Tinder profiles in plain text, so Rad decided to make it a formalized section.
Rad says this update will make Tinder more true to the way we meet people in real life. "Job" and "education" are often two big factors people use to decide whether they want to go on a date with someone.
“I think the thing that has shocked me [in developing Tinder] is that when it comes to establishing an initial impression, there’s a very finite set of things we look at to decide whether we want to have a conversation with someone. ‘How you look—and what that says about your personality. Common connections. Career. Education.’ 90% of it comes down to that, and sociologists will tell you the rest is sort of diminishing value. People know that instinctively but don’t like to admit it,” he says.
Tinder’s focus right now is on finding precisely the right amount of factors that most people want to know—no more, but also no less. Rad doesn't want to withhold anything from his users, or bombard them with irrelevant information.
“We don’t want to create and alternative reality like I think some other apps do,” Rad says, taking a small jab at some of his competitors who artificially constrain users in an effort to create a better way to date. Take Bumble, where women are the only ones who can start a conversation, or Hinge, which only lets you match with people you are somehow connected with socially.
“I think when you place too many limitations and when you violate what’s natural to people, it becomes very gimmicky,” Rad says.
The new Tinder update will also feature an updated algorithm that Rad says will look at even more factors to order your matches, as well as a revamped messaging interface.