Apple iPhone snooze button lacks functionality: Alarm should be adjustable.

The iPhone Snooze Button Lasts for Nine Minutes. It Should Be Adjustable.

The iPhone Snooze Button Lasts for Nine Minutes. It Should Be Adjustable.

Business Insider
Analyzing the top news stories across the web
Sept. 23 2015 1:24 PM

Dear Apple: Nine Minutes Is Not Long Enough to Snooze

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Apple's snooze policy does you no favors.

Photo by Liu Jin/AFP/Getty Images

This post originally appeared on Business Insider.

It's easy to imagine Apple engineers using their iPhones for just about everything, to test and note the limits of both the hardware and the software. But does anyone working in Cupertino use his or her iPhone as an alarm clock, as I do?

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Like many others, I'm guilty of snoozing my alarm clock in the morning, at least once or twice, just to get one last relaxing moment with my bed before starting a long day of work. And yet there's still no function to control how long the “snooze” lasts.

For some reason, Apple's snooze alarm lasts exactly nine minutes—no more, no less.

Suffice it to say, everyone is different. Nine minutes may be perfect for some people, but it isn't for me. I imagine many others feel the same way.

Apple's strict nine-minute snooze policy is personally annoying: It gives me just enough time to fall asleep again for a few minutes, which doesn't help me wake up. Ideally I'd change my snooze settings to just three or four minutes, but for some reason Apple won't let me.

Many people I've discussed this issue with agree with me. Others have asked, “Dave, why don't you just buy an alarm clock?” My answer is that I don't need to buy a physical alarm clock; I have an iPhone. And my iPhone can do pretty much everything except brush my teeth. Are snooze controls really too much to ask?

Almost every alarm-clock app in Apple's own App Store offers snooze controls. And that functionality also comes standard in Google's Android software.

We've reached out asking Apple to explain this phenomenon. We'll update this story if we learn more.

Dave Smith is senior technology editor at Business Insider.