TV on the Internet: It's about to overtake actual TV viewing.

More People Will Soon Watch TV Online Instead of on a Box

More People Will Soon Watch TV Online Instead of on a Box

Business Insider
Analyzing the top news stories across the web
Sept. 8 2015 4:14 PM

More People Will Soon Watch TV Online Instead of on a Box

DV1863740
What's a TV, again?

Photo by JONATHAN NACKSTRAND/AFP/Getty Images

This post originally appeared in Business Insider.

In a short time, more people will stream video online each day than will watch scheduled programs on traditional TV, according to a new study from Ericsson, the Swedish communications company.

Advertisement

As the chart below shows, the percentage of people who say they stream video from services like Netflix, YouTube, and Hulu each day has increased dramatically over the last five years, from about 30 percent in 2010 to more than 50 percent this year.

During the same period, the percentage of people who say they watch traditional TV, from providers like Comcast or DirecTV, has dropped by about 10 percent.

When the beige line surpasses the purple line, it will mean that more people are streaming each day than are watching traditional TV. 

BIChart_09082015

Ericsson/Business Insider

This doesn't mean, however, that people will spend more time streaming than watching traditional TV. 

Advertisement

That milestone is at least five years away, according to Anders Erlandsson, the senior advisor for Ericsson's Consumer Lab who led this study.

"Ericsson’s media vision says that by 2020 on-demand and scheduled linear will be on the same level when it comes to hours spent watching!" Erlandsson wrote to Tech Insider in an email.

Ericsson's report comes as there are more ways to stream video online without actually paying a cable or satellite company. An increasing number of Americans, particularly young people, are choosing to forgo expensive pay-TV subscriptions and instead get their video entertainment from online streaming services like Netflix, Hulu, Amazon, HBO Now, Showtime, and Sling TV. 

Ericsson surveyed people who have broadband internet at home between the ages of 16 and 59 in Brazil, China, Germany, Spain, South Korea, Sweden, Taiwan, UK, and the U.S.