This article originally appeared in Business Insider.
Expect to see more Dunkin’ Donuts shops in the near future. According to Quartz, Dunkin’ Brands CEO Nigel Travis wants 200 Dunkin’ Donuts in California in the next five years. Travis also plans to re-launch Dunkin’ Donuts in Brazil, where the company closed its doors a decade ago. He plans to have 100 shops there by 2020. Additionally, he is aiming for an expansion across the UK, with 144 new stores set to open.
This vast expansion plan is in part because Dunkin’ Donuts is not nearly as ubiquitous as other coffee chains are in the US. In fact, there aren’t any locations in several states throughout the midwest, such as Minnesota. Shops are sparse in Texas, California, and throughout the Pacific Northwest, too. Travis knows that it would be impossible to keep the company alive without expanding outside of state lines.
Travis’s strategy for expanding internationally is to re-brand the franchise in every new country. This might even mean changing the brand’s namesake menu completely. For instance, in India, Dunkin’ Donuts introduced a burger called the “Tough Guy Burger.” The Wall Street Journal also reported that the donuts on the diverse menu include unique flavors, like white chocolate with guava and chilli.
Dunkin’ Donuts has already been experimenting with innovating its menu. In 2013, the company introduced gluten-free pastries to the menu.
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