Facebook revenue growth is coming from mobile ads

All of Facebook’s Revenue Growth Is Coming From Mobile Ads

All of Facebook’s Revenue Growth Is Coming From Mobile Ads

Business Insider
Analyzing the top news stories across the web
Oct. 28 2014 5:55 PM

All of Facebook’s Revenue Growth Is Coming From Mobile Ads

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Non-mobile advertising looks pretty stagnant for Facebook.

Photo by BRENDAN SMIALOWSKI/AFP/GettyImages

This article originally appeared in Business Insider.

Facebook reported earnings for its fiscal third quarter of 2014 on Tuesday. Revenue and earnings per share were slightly above Wall Street's expectations—it reported $3.2 billion in total revenue and $2.96 billion in ad revenue, a 64 percent increase from the year-ago quarter—but other metrics like monthly active users fell right in line.

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Based on company data charted for us by BI Intelligence, most of Facebook's revenue growth is coming from mobile advertising and payments. Non-mobile revenue and revenue from payments and fees like in-app purchases through Facebook continue to remain consistent, but mobile revenue has exploded since 2012, as it now makes up roughly 66 percent of Facebook's total revenue.

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Business Insider

Dave Smith is senior technology editor at Business Insider.