This article originally appeared in Business Insider.
Livegreen Toronto is rolling out an advertising campaign that has everyone talking right now. They’re trying to stop people from littering on the streets.
The thing is, they’re being really abrasive about it.
Check out the images, posted on Imgur, they’re using to stop people from throwing trash all over the streets.
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So far the campaign seems to be going over pretty well with many folks in Toronto: