The Cooler, Reinvented and Kickstarted

Business Insider
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July 15 2014 11:06 AM

The Cooler, Reinvented and Kickstarted

This post originally appeared in Business Insider.

An Oregon man who set out to reinvent the familiar cooler you take to the beach or on camping trips has already raised more than $4 million for the project, and as of this week, his fundraising effort is on track to possibly beat the Kickstarter record, the Oregonian reports.

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Just launched last week, Ryan Grepper's "Coolest Cooler" has raised $4.7 million of his $50,000 goal, and he still has 45 days left.

Besides the aesthetically pleasing design and it being able to keep drinks and food cool, it includes just about every possible feature you might want to have for a fun day out: It has a built-in ice crushing blender, storage for plates and a knife, bottle opener, USB charger for your electronics, Bluetooth speaker to listen to some tunes, and even an LED light so you can fish out a drink in the dark.

"It solves a lot of needs," Grepper told the Oregonian. The project is actually the second try for Grepper, who tried to raise money for his cooler but fell short of the goal last winter, according to the Oregonian. He was able to use that to his advantage this time by notifying his previous backers, thus giving him an early boost.

"I know firsthand how much fun it is to have a cooler with speakers, and a portable blender for beachside margaritas, because I built myself one of each around ten years ago," Grepper writes on his Kickstarter page. "Last year I re-examined these well-loved creations and realized just how much room for improvement there was."

The fundraising record on Kickstarter is the Pebble smart watch, which raised more than $10 million in 2012. Kickstarter tracking site Kicktraq shows the Coolest Cooler with a very optimistic trend toward beating that, although it's very hard to project how much further it could go.

Backers who contributed at least $165 will get one of the coolers, with an estimated delivery time of February 2015.

Here's video of the project:

Paul Szoldra is the West Coast editor of Business Insider. Follow him on Twitter.

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