Here’s the Starbucks Map of America

Business Insider
Analyzing the top news stories across the web
April 23 2014 12:50 PM

The Starbucks Map of America

This post first appeared in Business Insider.

Morgan Stanley is out with its latest retail “Atlas,” which shows the breakdown of various retailers by geography.

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Here’s the one for Starbucks:

140423_BI_StarbucksMap

Morgan Stanley

As you can see, Starbucks are absolutely everywhere. California has 2,468. The state with the fewest is Vermont, which just has four.

To really get something out of the map, you should compare it to this “heat map,” which shows the average retailer’s breakdown by region.

140423_BI_RetailMap

Morgan Stanley

You can see that Starbucks is overrepresented in the Northwest, as 6 percent of its locations are in the region, compared to just 3 percent for the average retailer. That’s not surprising, given that Starbucks was started in Seattle.

On the flip side, Starbucks is drastically under-represented in the Southeast (11 percent of its locations are in the region vs. 24 percent for the average retailer). Again, this is not all that surprising as the Southeast is not a region you’d normally associate with yuppie coffee culture.

Joe Weisenthal is the executive editor of Business Insider. Follow him on Twitter.

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