Here’s the Starbucks Map of America

Analyzing the top news stories across the web
April 23 2014 12:50 PM

The Starbucks Map of America

This post first appeared in Business Insider.

Morgan Stanley is out with its latest retail “Atlas,” which shows the breakdown of various retailers by geography.

Advertisement

Here’s the one for Starbucks:

140423_BI_StarbucksMap

Morgan Stanley

As you can see, Starbucks are absolutely everywhere. California has 2,468. The state with the fewest is Vermont, which just has four.

To really get something out of the map, you should compare it to this “heat map,” which shows the average retailer’s breakdown by region.

140423_BI_RetailMap

Morgan Stanley

You can see that Starbucks is overrepresented in the Northwest, as 6 percent of its locations are in the region, compared to just 3 percent for the average retailer. That’s not surprising, given that Starbucks was started in Seattle.

On the flip side, Starbucks is drastically under-represented in the Southeast (11 percent of its locations are in the region vs. 24 percent for the average retailer). Again, this is not all that surprising as the Southeast is not a region you’d normally associate with yuppie coffee culture.

Joe Weisenthal is the executive editor of Business Insider. Follow him on Twitter.

TODAY IN SLATE

Medical Examiner

The Most Terrifying Thing About Ebola 

The disease threatens humanity by preying on humanity.

I Bought the Huge iPhone. I’m Already Thinking of Returning It.

Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.

Students Aren’t Going to College Football Games as Much Anymore

And schools are getting worried.

Two Damn Good, Very Different Movies About Soldiers Returning From War

The XX Factor

Lifetime Didn’t Think the Steubenville Rape Case Was Dramatic Enough

So they added a little self-immolation.

Politics

Blacks Don’t Have a Corporal Punishment Problem

Americans do. But when blacks exhibit the same behaviors as others, it becomes part of a greater black pathology. 

Why a Sketch of Chelsea Manning Is Stirring Up Controversy

How Worried Should Poland, the Baltic States, and Georgia Be About a Russian Invasion?

Trending News Channel
Sept. 19 2014 1:11 PM Watch Flashes of Lightning Created in a Lab  
  News & Politics
Weigel
Sept. 20 2014 11:13 AM -30-
  Business
Business Insider
Sept. 20 2014 6:30 AM The Man Making Bill Gates Richer
  Life
Quora
Sept. 20 2014 7:27 AM How Do Plants Grow Aboard the International Space Station?
  Double X
The XX Factor
Sept. 19 2014 4:58 PM Steubenville Gets the Lifetime Treatment (And a Cheerleader Erupts Into Flames)
  Slate Plus
Slate Picks
Sept. 19 2014 12:00 PM What Happened at Slate This Week? The Slatest editor tells us to read well-informed skepticism, media criticism, and more.
  Arts
Behold
Sept. 21 2014 11:00 AM Sometimes You Just Need to Print Your Photos the Old-Fashioned Way 
  Technology
Future Tense
Sept. 19 2014 6:31 PM The One Big Problem With the Enormous New iPhone
  Health & Science
Bad Astronomy
Sept. 21 2014 8:00 AM An Astronaut’s Guided Video Tour of Earth
  Sports
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.