The Racist Tweet Heard 'Round the World on Friday

Business Insider
Analyzing the top news stories across the web
Dec. 21 2013 10:47 AM

IAC PR Director Lands in South Africa After Racist Tweet, and It's a Mess

This post originally appeared in Business Insider.

After her offensive tweet about AIDS and race went viral while she was on a flight, people have been waiting for IAC PR director Justine Sacco to land, making "#HasJustineLandedYet" the most popular trending topic on Twitter. IAC is an Internet company that owns sites like CollegeHumor, Match.com, The Daily Beast, OkCupid, and Vimeo.

Here's the original tweet, first highlighted by Valleywag.

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Twitter

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After she finally did land, she rapidly deleted her account.

Twitter user @Zac_R says he was there as Justine landed and spoke to her father. Like many others, he figured that there was a chance that it was a hoax or that she had been hacked, but tweeted that "her reaction & behavior told me she's sorry she was caught."

He's not a reporter but was apparently on his first day of vacation, nearby, and wanted to see if the tweet was real. 

Here's who he believes is Justine arriving at the airport.

He also says spoke to Justine's father.

There's been no further reaction from her employer IAC since its comments to Valleywag yesterday:

"This is an outrageous, offensive comment that does not reflect the views and values of IAC. Unfortunately, the employee in question is unreachable on an international flight, but this is a very serious matter and we are taking appropriate action."

Max Nisen is a strategy reporter at Business Insider. Follow him on Twitter.

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