BuzzFeed Is Now Bigger Than AOL and Craigslist in the U.S.

Analyzing the top news stories across the web
Sept. 5 2013 1:05 PM

BuzzFeed Is Now Bigger Than AOL and Craigslist in the U.S.

BuzzFeed stickers on display at BuzzFeed's Comic-Con bash on July 19, 2013 in San Diego, California.

Photo by Mark Davis/Getty Images for Buzzfeed

This post originally appeared in Business Insider.

By Jillian D'Onfro

BuzzFeed CEO Jonah Peretti just sent a memo to his employees about the company's growth and its plans for the coming year, and it was loaded with some pretty impressive numbers. August was apparently a big month for BuzzFeed, with record traffic of 85 million unique visitors. For contrast, Twitter gets about 91 million U.S. users per month and Amazon gets 77 million U.S. users, according to Quantcast. Based on U.S. users alone, BuzzFeed has ~41 million users, bigger than Craigslist or AOL.


The company saw a record profit as well (no numbers disclosed, but Peretti says that the company went from "zero revenue four years ago to a profitable company with over 300 employees"). The site has grown three times bigger than it was one year ago, eight times bigger than two years ago, and has served more web pages in 2013 than in the previous five years combined. Peretti's prediction: "By this time next year we should be one of the biggest sites on the web."  

Other striking numbers: BuzzFeed's YouTube channel has 2 million subscribers and 50 million monthly views, and the company will more than double its content advertising programs this year (from 265 programs last year to 600-700). Peretti also outlined BuzzFeed's plan for the coming year, which includes expanding breaking news coverage and devising new video formats, but emphasized the need for patience and focus: "What seems like a lucrative opportunity today is often a distraction from building something much more exciting tomorrow."

See also:



More Than Scottish Pride

Scotland’s referendum isn’t about nationalism. It’s about a system that failed, and a new generation looking to take a chance on itself. 

What Charles Barkley Gets Wrong About Corporal Punishment and Black Culture

Why Greenland’s “Dark Snow” Should Worry You

Three Talented Actresses in Three Terrible New Shows

The Human Need to Find Connections in Everything

It’s the source of creativity and delusions. It can harm us more than it helps us.


Happy Constitution Day!

Too bad it’s almost certainly unconstitutional.

Is It Worth Paying Full Price for the iPhone 6 to Keep Your Unlimited Data Plan? We Crunch the Numbers.

My Father Was James Brown. I Watched Him Beat My Mother. Then I Married Someone Like Him.

  News & Politics
Sept. 17 2014 12:02 PM Here It Is: The Flimsiest Campaign Attack Ad of 2014, Which Won't Stop Running
Sept. 16 2014 4:16 PM The iPhone 6 Marks a Fresh Chance for Wireless Carriers to Kill Your Unlimited Data
The Eye
Sept. 16 2014 12:20 PM These Outdoor Cat Shelters Have More Style Than the Average Home
  Double X
The XX Factor
Sept. 15 2014 3:31 PM My Year As an Abortion Doula
  Slate Plus
Slate Fare
Sept. 17 2014 9:37 AM Is Slate Too Liberal?  A members-only open thread.
Sept. 17 2014 11:06 AM Inside the Exclusive World of Members-Only Clubs
Future Tense
Sept. 17 2014 11:14 AM How Does That Geometry Problem Make You Feel? Computer tutors that can read students’ emotions.
  Health & Science
Bad Astronomy
Sept. 17 2014 11:18 AM A Bridge Across the Sky
Sports Nut
Sept. 15 2014 9:05 PM Giving Up on Goodell How the NFL lost the trust of its most loyal reporters.