A Construction Company Put Trump’s “Wall” in Its Super Bowl Ad. The Ad Was Rejected.
Fox, this year's Super Bowl broadcaster, has rejected a big game ad from construction-supply company 84 Lumber because it was deemed too political, Campaign first reported.
The ad had featured a "wall" blocking people in the U.S. from looking for work. The idea behind the 90-second spot—a huge ad buy likely costing the company around $15 million—was to boost recruitment at the company.
Advertising agency Brunner has now been sent back to the drawing board and a new ad is currently in production, ready to air during the big game on February 5. However, 84 Lumber still plans to put the original spot online on the same day.
Brunner sent Business Insider this statement on behalf of Brunner CEO Michael Brunner:
Fox rejected our original commercial because they determined that some of the imagery, including “the wall” would be too controversial. So we went back and revised the spot to make it acceptable to them. 84 Lumber challenged us to create a thought-provoking 90 second spot that would tell the world who 84 Lumber is and what they stand for – a company looking for people with grit, determination and heart, no matter who they are, where they come from, or what they look like. And while that full story will no longer be told on TV at the Super Bowl, we all believe too strongly in that message to leave it on the editing room floor. So we are going to launch it during the Super Bowl and make the full story available online.
Fox and 84 Lumber declined to comment.
Fox is reportedly charging advertisers just over $5 million for a 30-second advertising slot during the Super bowl. In December, Variety reported that it had sold almost 90% of its Super Bowl ad inventory.
This Company Is Suing Because It Thinks Snapchat Ripped Off Its Eyeball Logo
Snapchat's parent company, Snap, is being sued over the eyeball logo featured on Spectacles vending machines.
Glasses brand Eyebobs is claiming trademark infringement in a lawsuit filed in Minnesota federal district court. The company claims it registered an eyeball logo in the US in 2008.
Snapchat’s Unusual Choice to Open Its European Headquarters in the U.K.
Snap, the parent company of Snapchat, has chosen to base its international headquarters in the UK, the Financial Times first reported on Tuesday.
The move is unusual for a US-based tech firm. Companies including Facebook, Uber, and Google have chosen other European countries including Ireland and the Netherlands as their international base to take advantage of lower corporation tax rates.
The Limited Abruptly Shut Down All Its Stores and Laid Off 4,000 Workers
The Limited on Sunday shut down all 250 of its stores and laid off 4,000 workers. The women's clothing store chain announced the closures on Saturday in a statement on its website.
"We're sad to say that all The Limited stores nationwide have officially closed their doors," the statement reads. "But this isn't goodbye. The styles you love are still available online—we're just a quick click away 24 hours a day."
Introducing Trump Fish, Iraqi Kurdistan’s First Donald Trump–Themed Restaurant
A Donald Trump-themed restaurant—one that's not owned by the president-elect himself—just opened in the heart of Iraqi Kurdistan. Called Trump Fish, its specialty is carp, which comes grilled or fried.
Local businessman Nadyar Zawiti picked the name after hearing Trump's promises to arm Kurdish forces to help defeat ISIS, he told CNN.
The CEO of Coca-Cola Plans to Step Down
Yep, Marijuana Legalization Is Bad News for Beer Sales
Beer sales are taking a hit in states where marijuana is legal.
So far this year, beer volumes have dropped roughly 2% in Colorado, Oregon, and Washington, which have all legalized recreational pot, according to Neilsen data cited in a recent report from Cowen & Co.
At the same time, marijuana consumption has grown in those states.
For the Second Time, Howard Schultz Is Stepping Down as Starbucks’ CEO
Starbucks CEO Howard Schultz is stepping down next year, the company announced on Thursday.
Schultz will be replaced by Starbucks' president and COO, Kevin Johnson, effective April 3. Johnson has been a member of Starbucks' board of directors for seven years.
Schultz will be appointed executive chairman. According to the company, he will shift his focus to Starbucks' higher-end Reserve line and the company's social initiatives.
Sabra Recalls Nearly All Hummus Products Over Listeria Concerns
Sabra Dipping Co. has issued a recall for nearly every one of its hummus products due to Listeria contamination concerns.
The recall includes 57 varieties of the popular hummus brand, which covers everything it makes except for Sabra Organic Hummus, Sabra Salsa, Sabra Guacamole and Sabra Greek Yogurt Dips.
Apple Will Charge Less to Fix iPhones Afflicted by "Touch Disease"
Apple announced on Thursday that it will fix certain issues with iPhone 6 Plus phones for $149, a significant discount from the $329 service charge the company had been offering users.
The company wrote in a service document:
"Apple has determined that some iPhone 6 Plus devices may exhibit display flickering or Multi-Touch issues after being dropped multiple times on a hard surface and then incurring further stress on the device.
"If your iPhone 6 Plus is exhibiting the symptoms noted above, is in working order, and the screen is not cracked or broken, Apple will repair your device for a service price of $149."