Apple’s Massive, Ring-Shaped New Headquarters Is Opening This April
Apple has announced that its new $5 billion campus will be open to employees starting in April.
The Silicon Valley tech giant said it would take over six months to move more than 12,000 workers to the new campus, which is set on a 175-acre site. The ring-shaped facility, which Apple is now calling "Apple Park," is several months behind schedule. Construction on the main building and the surrounding parkland will continue over the summer, Apple said.
Under Armour's CEO Bought a Full-Page Newspaper Ad to Say He Didn't Mean to Praise Trump
Plank published a full page ad in hometown newspaper The Baltimore Sun clarifying his previous remarks. The open letter never mentions President Trump by name, instead stating Under Armour's values in diversity, equal rights, job creation, and opposing Trump's executive order travel ban. "I personally believe that immigration is the foundation of our country’s exceptionalism," Plank wrote.
The Newest Whole Foods Has a “Produce Butcher”
Whole Foods' newest store has hired someone to cut up your fruits and vegetables for you.
The store near New York's Bryant Park, which opened last week, features a "Produce Butcher" who will chop, dice, and mince whatever vegetables customers need prepared. Whole Foods will charge $1 per pound, or per individually priced item, Foodbeast reported.
The Food Butcher isn't the only upscale innovation that Whole Foods is offering at the new Manhattan location. The grocery store also has three full-service restaurants, including a sushi restaurant and the Harbor Bar, which serves wine and 24 beers on tap.
Whole Foods has been trying to shed its "whole paycheck" reputation with new marketing and the launch of its more inexpensive 365 chain. However, at this new Manhattan location, luxury still seems to reign supreme.
Snapchat Is Cracking Down on Racy and Misleading Content in Its Discover Section
Snapchat will start cracking down on overtly sexual and misleading stories in its Discover section, a company spokesperson told Business Insider on Monday. Publishers who participate in Snapchat Discover will be required to not show "sensitive content, including profanity, overly sexualized content, and violent content." Snapchat is leaving an exception for content that publishers deem newsworthy, as long as a warning is shown first.
The decision comes as Snapchat parent company Snap Inc. prepares to go public at a potential $25 billion valuation in the coming weeks. Snap was also sued last year by the mother of a 14-year-old boy who claimed the app regularly showed explicit content to minors without proper age warnings. The lawsuit has since been settled outside of court.
A Construction Company Put Trump’s “Wall” in Its Super Bowl Ad. The Ad Was Rejected.
Fox, this year's Super Bowl broadcaster, has rejected a big game ad from construction-supply company 84 Lumber because it was deemed too political, Campaign first reported.
The ad had featured a "wall" blocking people in the U.S. from looking for work. The idea behind the 90-second spot—a huge ad buy likely costing the company around $15 million—was to boost recruitment at the company.
Advertising agency Brunner has now been sent back to the drawing board and a new ad is currently in production, ready to air during the big game on February 5. However, 84 Lumber still plans to put the original spot online on the same day.
Brunner sent Business Insider this statement on behalf of Brunner CEO Michael Brunner:
Fox rejected our original commercial because they determined that some of the imagery, including “the wall” would be too controversial. So we went back and revised the spot to make it acceptable to them. 84 Lumber challenged us to create a thought-provoking 90 second spot that would tell the world who 84 Lumber is and what they stand for – a company looking for people with grit, determination and heart, no matter who they are, where they come from, or what they look like. And while that full story will no longer be told on TV at the Super Bowl, we all believe too strongly in that message to leave it on the editing room floor. So we are going to launch it during the Super Bowl and make the full story available online.
Fox and 84 Lumber declined to comment.
Fox is reportedly charging advertisers just over $5 million for a 30-second advertising slot during the Super bowl. In December, Variety reported that it had sold almost 90% of its Super Bowl ad inventory.
This Company Is Suing Because It Thinks Snapchat Ripped Off Its Eyeball Logo
Snapchat's parent company, Snap, is being sued over the eyeball logo featured on Spectacles vending machines.
Glasses brand Eyebobs is claiming trademark infringement in a lawsuit filed in Minnesota federal district court. The company claims it registered an eyeball logo in the US in 2008.
Snapchat’s Unusual Choice to Open Its European Headquarters in the U.K.
Snap, the parent company of Snapchat, has chosen to base its international headquarters in the UK, the Financial Times first reported on Tuesday.
The move is unusual for a US-based tech firm. Companies including Facebook, Uber, and Google have chosen other European countries including Ireland and the Netherlands as their international base to take advantage of lower corporation tax rates.
The Limited Abruptly Shut Down All Its Stores and Laid Off 4,000 Workers
The Limited on Sunday shut down all 250 of its stores and laid off 4,000 workers. The women's clothing store chain announced the closures on Saturday in a statement on its website.
"We're sad to say that all The Limited stores nationwide have officially closed their doors," the statement reads. "But this isn't goodbye. The styles you love are still available online—we're just a quick click away 24 hours a day."
Introducing Trump Fish, Iraqi Kurdistan’s First Donald Trump–Themed Restaurant
A Donald Trump-themed restaurant—one that's not owned by the president-elect himself—just opened in the heart of Iraqi Kurdistan. Called Trump Fish, its specialty is carp, which comes grilled or fried.
Local businessman Nadyar Zawiti picked the name after hearing Trump's promises to arm Kurdish forces to help defeat ISIS, he told CNN.