Brow Beat

How Hot Topic Stays in Business, as Sung by the Nightmare Before Christmas Honest Trailer

Halloween is approaching, which means it’s time to raise the annual question: Is Tim Burton’s The Nightmare Before Christmas a Halloween movie or a Christmas movie? In their latest Honest Trailer, Screen Junkies ponder that and other important mysteries about the stop-motion classic, such as why are there no Jewish holidays in the magic forest? Does it really take the residents of Halloween Town all year to plan their party? And why is Tim Burton’s name slapped on the title when he neither directed nor wrote the movie? (To be fair, that last one has an answer: The movie is based on a poem he wrote, and he did serve as producer.)

But some aspects of the movie are just too important to simply talk about—they need to be sung. And so the trailer gives us a magnificent rewrite of “This Is Halloween” to explain exactly how this movie has kept Hot Topic in business for so long.