Brow Beat

This Two-Minute-Long Beyoncé GIF Is Peak Beyhive

I have a lot of questions about this. Who made it? (The furthest I could trace it back was this user.) How long did it take? Is there a significant overlap between fans of Beyoncé and fans of Avatar: The Last Airbender?

But mostly I wonder this: Did the Beyhive figure out some sort of advanced compression algorithm, Pied Piper–style, just so they could tweet Beyoncé GIFs of longer than two minutes? As my colleague Will Oremus, Slate’s senior technology writer, pointed out to me, Twitter quietly tripled its GIF size limit to 15MB earlier this month, but it took the Beyhive to show that new size limit at its maximum potential.