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Channing Tatum Announces Magic Mike Live in this Male Stripper– and Puppy-Filled Video

Channing Tatum seized control of the news cycle at Hearst Digital Media’s NewFront House Party Wednesday night when he announced that he’ll be opening a Magic Mike–themed “gentle-ladies’ club” at the Hard Rock Hotel & Casino. Magic Mike Live will open in March 2017 in partnership with Cosmopolitan.com. The star of both Magic Mike films explained the club’s concept in a post-announcement interview:

We want to create a place for women that is their gentlemen’s club, their Playboy club. It shouldn’t be sleazy. [You shouldn’t feel] nervous to go there because you feel unsafe; we want to create the polar opposite of that.

He didn’t rule out the possibility of guest appearances, but only “if I’m ever in shape enough to do that again.” Slate will bring you more on this important story as it develops. In the meantime, why read this when you could be watching a video explanation featuring Tatum, topless male strippers, and tons of puppies? We’ve embedded it above; alternatively Channing Tatum can tell you all about his new business venture on an infinite loop right here.