SNL’s “Racists for Trump” campaign commercial cuts right to the chase (VIDEO).

SNL’s Fake Trump Ad Reveals the Source of Trump’s Appeal, and It Totally Has Nothing to Do With Racism

SNL’s Fake Trump Ad Reveals the Source of Trump’s Appeal, and It Totally Has Nothing to Do With Racism

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Brow Beat
Slate's Culture Blog
March 7 2016 12:25 PM

SNL’s Fake Trump Ad Reveals the Source of Trump’s Appeal, and It Totally Has Nothing to Do With Racism

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For months, pundits have debated the root causes of Donald Trump’s surreal rise to being the GOP frontrunner. Is it his celebrity? His bluster? His authoritarian stances? Or is it … something worse? Saturday Night Live’s latest spoof campaign ad cuts right to the chase: Yup—it’s racism.

The commercial begins innocently. Nice- and normal-looking men and women (whom a narrator dubs “real Americans”), going about their daily household chores, turn to the camera to offer passable praise for the billionaire businessman: “He’s the only one who’s actually created jobs,” “he literally wrote the book on negotiating,” etc. On a second go-around, however, the camera reveals that these folks’ apparent kindness barely conceals the bigotry behind their Trump support. The spoof’s message is piercingly simple: Many Trump supporters’ words belie the white robes in their closets.

Darian Alexander is an attorney and writer based in New York.