For months, pundits have debated the root causes of Donald Trump’s surreal rise to being the GOP frontrunner. Is it his celebrity? His bluster? His authoritarian stances? Or is it … something worse? Saturday Night Live’s latest spoof campaign ad cuts right to the chase: Yup—it’s racism.
The commercial begins innocently. Nice- and normal-looking men and women (whom a narrator dubs “real Americans”), going about their daily household chores, turn to the camera to offer passable praise for the billionaire businessman: “He’s the only one who’s actually created jobs,” “he literally wrote the book on negotiating,” etc. On a second go-around, however, the camera reveals that these folks’ apparent kindness barely conceals the bigotry behind their Trump support. The spoof’s message is piercingly simple: Many Trump supporters’ words belie the white robes in their closets.