Honest Trailer for Minions: "Makes Cars 2 look like the beginning of Up."

Watch the Honest Trailer for Minions and Its Ubiquitous, Baffling Promotional Campaign

Watch the Honest Trailer for Minions and Its Ubiquitous, Baffling Promotional Campaign

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Brow Beat
Slate's Culture Blog
Dec. 2 2015 11:39 AM

Watch the Honest Trailer for Minions and Its Ubiquitous, Baffling Promotional Campaign

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Still taken from the video.

Minions might be the most dissatisfying origin story ever told. We don’t find out much of anything about the little yellow guys from Despicable Me 1 and 2: where their language came from, if they have genders, how they reproduce … and there are a lot more baffling narrative choices where those came from.

Screen Junkies’ newest Honest Trailer breaks down everything wrong with this movie—from the ill-conceived ’60s references to the startlingly high kill count to the promotional Tic Tacs and Twinkies. It’s hard to say which backhanded gibe is more damning: saying that Minions “makes Cars 2 look like the beginning of Up,” or calling it “one of the most expensive, far-reaching promotional campaigns of all time ... and also a movie.”