ClickHole’s videos have been rather weird in recent months. Instead of directly parodying BuzzFeed’s inexorably viral videos, the Onion spinoff has taken banal premises in absurdist, even Dada-esque directions. See, for instance, ”Woman Tell You What They’re REALLY Looking for in a Man” (spoiler: it’s all the attributes of Thomas the Tank Engine), or the darkly existential “Watch These Parents Explain Loud Sex to Their Children for the First Time.”
Which is why I was so surprised by this unironic offering, ”Why Vegetarian,” in which four fresh-faced, charismatic young people earnestly explain why they don’t eat meat. As a vegetarian myself, I could totally relate: I inherited my vegetarianism from my mom, I practically live on pesto soda, and—I’ll admit it—I love dunking vegetables in milk. But this video isn’t just for vegetarians: If you’re an omnivore, you might find yourself persuaded by the video, which makes the meat-free lifestyle look pretty glamorous.