Toast trend: How to make artisanal toast in a cast-iron skillet.

The Hipster Toast Craze Finally Reaches Slate (Video)

The Hipster Toast Craze Finally Reaches Slate (Video)

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Brow Beat
Slate's Culture Blog
Jan. 13 2015 9:02 AM

The Hipster Toast Craze Finally Reaches Slate

toast

On Jan. 13, 2014, Pacific Standard published an excellent longform article about the origins of “the latest artisanal food craze” in San Francisco: toast. In it, author John Gravois contemplated the life cycle of a food trend, asking, “How long before an article appears in Slate telling people all across America that they’re making toast all wrong?”

Answer: exactly one year. Only it’s not an article; it’s a video. And I’m not so much telling you you’re making toast wrong as I am telling you a way you could make it better. Enjoy your fancy hipster toast, everyone.

L.V. Anderson is a former Slate associate editor.

Christian Lesperance is a freelance video producer and editor working with Slate. Check out more of his work here.