Jeff Goldblum GE ad directed by Tim & Eric: Light bulb commercial is wonderfully bizarre (VIDEO).

Tim & Eric Brought Their Twisted Minds—and Jeff Goldblum—to This Bizarre Light Bulb Ad

Tim & Eric Brought Their Twisted Minds—and Jeff Goldblum—to This Bizarre Light Bulb Ad

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Slate's Culture Blog
Sept. 30 2014 11:38 AM

Tim & Eric Brought Their Twisted Minds—and Jeff Goldblum—to This Bizarre Light Bulb Ad

Jeff Goldblum GE
Jeff Goldblum is “Terry Quattro.”

Still from GE's "Enhance Your Lighting" spot

It might be a while before we see another ad as bizarre as this one. Directed by comedy duo Tim & Eric, the two-minute infomercial features Jeff Goldblum playing a sort of hybrid of Hugh Hefner and “The Continental” and bringing out “unremarkable nobodies” to demonstrate the supposedly magical benefits of GE Link lighting.

I couldn’t begin to convey all the weirdness that ensues, so it’s probably best that you witness it for yourself:

(Via Adweek.)

Aisha Harris is a Slate culture writer and host of the Slate podcast Represent.