The Only Restaurant Commercial That Can Accurately Be Described as Epic

Slate's Culture Blog
Aug. 21 2014 8:39 PM

The Only Restaurant Commercial That Can Accurately Be Described as Epic

empire_of_taste

“Do you ever wonder what your ancestors during the early ages or medieval era ate for lunch?” If the answer to that question is yes, you will want to watch this commercial for newly opened Staten Island restaurant Troy, flagged by Eater. Director Edward Izro did not shy away from bold cinematic gestures for the ad, in which a heavily accented man in a white suit takes viewers through all of human culinary history in just 70 seconds.

It’s difficult to choose the best part of the commercial: The baroque harpsichord soundtrack? The anthropomorphic bowl of raw meat? The flames that randomly burst into his face? If any of these features pique your interest in this dining location, rest assured that Troy Restaurant is a real place. In an interview with Gawker, the owner explained, “It’s European style, what can I tell you.” Gawker also asked the director, Eduard Izro, if the humor in the ad was intentional. He told them:

Troy is completely my idea as a restaurant and the commercial alone
my script my directing and actors casting
I deliberately took an actor with an accent and it made the audience interested in a restaurant
Advertisement

So if you’d like to try “a few very interesting recipes” that have been “adapted … to contemporary stomachs,” you might want to plan a trip on the Staten Island Ferry to the “Empire of Taste.”

L.V. Anderson is a Slate assistant editor. She edits Slate's food and drink sections and writes Brow Beat's recipe column, You're Doing It Wrong. 

TODAY IN SLATE

Medical Examiner

The Most Terrifying Thing About Ebola 

The disease threatens humanity by preying on humanity.

I Bought the Huge iPhone. I’m Already Thinking of Returning It.

Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.

Students Aren’t Going to College Football Games as Much Anymore

And schools are getting worried.

Two Damn Good, Very Different Movies About Soldiers Returning From War

The XX Factor

Lifetime Didn’t Think the Steubenville Rape Case Was Dramatic Enough

So they added a little self-immolation.

Politics

Blacks Don’t Have a Corporal Punishment Problem

Americans do. But when blacks exhibit the same behaviors as others, it becomes part of a greater black pathology. 

Why a Sketch of Chelsea Manning Is Stirring Up Controversy

How Worried Should Poland, the Baltic States, and Georgia Be About a Russian Invasion?

Trending News Channel
Sept. 19 2014 1:11 PM Watch Flashes of Lightning Created in a Lab  
  News & Politics
Weigel
Sept. 20 2014 11:13 AM -30-
  Business
Business Insider
Sept. 20 2014 6:30 AM The Man Making Bill Gates Richer
  Life
Quora
Sept. 20 2014 7:27 AM How Do Plants Grow Aboard the International Space Station?
  Double X
The XX Factor
Sept. 19 2014 4:58 PM Steubenville Gets the Lifetime Treatment (And a Cheerleader Erupts Into Flames)
  Slate Plus
Slate Picks
Sept. 19 2014 12:00 PM What Happened at Slate This Week? The Slatest editor tells us to read well-informed skepticism, media criticism, and more.
  Arts
Brow Beat
Sept. 20 2014 3:21 PM “The More You Know (About Black People)” Uses Very Funny PSAs to Condemn Black Stereotypes
  Technology
Future Tense
Sept. 19 2014 6:31 PM The One Big Problem With the Enormous New iPhone
  Health & Science
Bad Astronomy
Sept. 20 2014 7:00 AM The Shaggy Sun
  Sports
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.