The Democratic Party’s Newest Trick for Raising Funds From Supporters: Emojis

Brow Beat
Slate's Culture Blog
July 31 2014 9:03 AM

The Latest DNC Fundraising Strategy: Emojis

The Obama campaign was famous for the amount of testing it put into the subject lines of the emails it sent to supporters. But recently the Democratic National Committee has been trying out a new tactic:

DNC_plane_emoji

Screengrab by the author

The emojis started in February, with a handful used over the next few months, but in the last week it’s gotten out of control:

DNC_thisweek

Screengrab by the author

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Forrest Wickman is a Slate staff writer. 

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