The new DNC fundraising strategy: emojis. Democrats are moving from “Hey” to pictography.
The Democratic Party’s Newest Trick for Raising Funds From Supporters: Emojis
Brow Beat
Slate's Culture Blog
July 31 2014 9:03 AM

The Latest DNC Fundraising Strategy: Emojis

The Obama campaign was famous for the amount of testing it put into the subject lines of the emails it sent to supporters. But recently the Democratic National Committee has been trying out a new tactic:


Screengrab by the author

The emojis started in February, with a handful used over the next few months, but in the last week it’s gotten out of control:


Screengrab by the author


Step aside, “Hey.”

Forrest Wickman is a Slate senior editor. He writes and edits for Slate’s culture blog, Brow Beat.

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