Brow Beat

The Latest DNC Fundraising Strategy: Emojis

The Obama campaign was famous for the amount of testing it put into the subject lines of the emails it sent to supporters. But recently the Democratic National Committee has been trying out a new tactic:

Screengrab by the author

The emojis started in February, with a handful used over the next few months, but in the last week it’s gotten out of control:

Screengrab by the author

Step aside, “Hey.”