Last night’s season finale of Once Upon a Time ended with a new character forming out of some blue goo before walking ominously toward the horizon. ABC seems to have acknowledged on Twitter that the cameo was indeed Elsa from Frozen, as many viewers quickly suspected.
We look forward to seeing who gets cast in this suddenly iconic role—as Time notes, the actor on last night’s episode was probably a stand-in—and we bow to Disney’s impressive use of its many, many media outlets to extend the cultural dominance of Frozen. (Disney, of course, owns ABC.)
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