The Wolf of BuzzFeed: A brilliant satire of Jonah Peretti's clickbait from Half Day Today.

“The Wolf of BuzzFeed” Is a Pitch Perfect Send-Up of Mindless Clickbait

Brow Beat
Slate's Culture Blog
April 2 2014 1:45 PM

“The Wolf of BuzzFeed” Is a Pitch Perfect Send-Up of Mindless Clickbait

When The Wolf of Wall Street came out, critics tried to make sense of its message (if it had one) regarding today’s Wall Street abuses. No one thought to connect Martin Scorsese’s film to today’s online journalism abuses—no one, that is, except for the geniuses behind the comedy collective Half Day Today!, who just put out a shot-for-shot remake of the movie’s trailer calledThe Wolf of BuzzFeed.”

It’s the rare parody video that has everything: solid acting, near-perfect replicas of the original’s vivid details (see faux Jonah Hill’s pastel shirt), very funny one-liners (“I love three things: I love nostalgia, I love cat pictures, and I love getting people hits”), and robust moral outrage fueling every scene. Whether your reaction to BuzzFeed is “ew,” “WTF,” or “win,” this satire is sure to make you “LOL.”

L.V. Anderson is a Slate associate editor. She edits Slate's food and drink sections and writes Brow Beat's recipe column, You’re Doing It Wrong. 

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