When I posted the emoji video for Beyoncé’s “Drunk in Love” a couple weeks ago, I noted I hadn’t seen anything quite like it before.
That video is not alone anymore now that video producer Jesse Hill has come back with an emoji music video for Mastermind highlight “Sanctified,” but I’m beginning to think there’s more to this emoji video idea than just novelty. One of the nice things about these videos is that they gloss the lyrics at the same time as they give you a way to focus in on them. In other words, they’re practical, in a way, in addition to playful. Regardless of what pleasure you get out of them, thank goodness there’s an emoji for Yeezus.
TODAY IN SLATE
Don’t Worry, Obama Isn’t Sending U.S. Troops to Fight ISIS
But the next president might.
Amazon Is Officially a Gadget Company. Here Are Its Six New Devices.
The Human Need to Find Connections in Everything
It’s the source of creativity and delusions. It can harm us more than it helps us.
How Much Should You Loathe NFL Commissioner Roger Goodell?
Here are the facts.
The Plight of the Pre-Legalization Marijuana Offender
What should happen to weed users and dealers busted before the stuff was legal?