That Much-Hyped Seinfeld Reunion Was a Super Bowl Ad

Brow Beat
Slate's Culture Blog
Feb. 3 2014 1:19 PM

That Much-Hyped Seinfeld Reunion Was a Super Bowl Ad

seinfeld_superbowl
Jerry and George together again.

Screenshot from Comedians in Cars Getting Coffee

Three weeks ago, Seinfeld fans were tickled and intrigued when Jerry Seinfeld, Jason Alexander, and Larry David were spotted filming at Tom’s Restaurant—the Manhattan diner that served as the exterior for Jerry, George, Elaine, and Kramer’s regular haunt on the beloved sitcom. Then, last week, Seinfeld told a local sports radio show that a one-off Seinfeld reunion was taking place, although he denied they were filming a commercial or an episode of his Web series, Comedians in Cars Getting Coffee, now in its third season.*

Turns out that was a big fat lie: The Tom’s shoot was both a Super Bowl commercial and an episode of Comedians in Cars Getting Coffee. Seinfeld told Jalopnik that Fox had approached him to produce some sort of Seinfeld reunion during halftime, since Seinfeld is an iconic product of New York and the Super Bowl took place in the New York metro area. The resulting 1 ½-minute clip was a teaser for a full episode of Comedians in Cars Getting Coffee, guest starring not Jason Alexander as himself but Jason Alexander as George Costanza. The episode unfolds as if the brains behind @SeinfeldToday wrote it: Jerry and George head out for a coffee during halftime and rehash some old Seinfeld moments (“I know the point of the mumble”; “I don’t think you do”).

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Watch the commercial that aired last night:

Or, better, watch the full episode of Comedians in Cars Getting Coffee:

Correction, Feb. 3, 2014: This post mistakenly referred to the current season of Comedians in Cars Getting Coffee as its second. The show is on its third season. (Return to the corrected sentence.)

Lara Zarum is a graduate student in the Cultural Reporting and Criticism program at NYU. She writes a regular TV column for the Toronto magazine the Grid.

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