Well into the third quarter of a game long since decided, a familiarly croaky voice intoned a Madison Avenue koan: "Is there anything more American than America?"
It was Bob Dylan, urging all who watched the Super Bowl to buy American cars. Specifically the Chrysler 200, judging from the title card at the end. (Never mind that Chrysler is owned by Fiat, a multinational company headquartered in Italy.) But Dylan didn't mention Chrysler, just "American pride," and "the zoom, and the roar, and the thrust," and "the heart and soul of every man and woman working on the line."
The ad calls to mind the Clint Eastwood spot directed by David Gordon Green that got a lot of attention two years ago, though this commercial is not as well written or directed as that one was. ("Is there anything more American than America?") But this is not the first time Dylan has raised eyebrows with a high-profile commercial—and, for better or for worse, American automobiles are a more obvious product for him to hawk than upscale lingerie.
TODAY IN SLATE
Black people’s disdain for “proper English” and academic achievement is a myth.
Hong Kong’s Protesters Are Ridiculously Polite. That’s What Scares Beijing So Much.
The One Fact About Ebola That Should Calm You: It Spreads Slowly
Natasha Lyonne Is Coming to the Live Culture Gabfest. Are You?
A Jaw-Dropping Political Ad Aimed at Young Women, Apparently
How White Boy Rick, a legendary Detroit cocaine dealer, helped the FBI uncover brazen police corruption.
How Even an Old Hipster Can Age Gracefully
On their new albums, Leonard Cohen, Robert Plant, and Loudon Wainwright III show three ways.