Love Craft Beer But Hate Silly Craft Beer Names? Watch This.

Brow Beat
Slate's Culture Blog
Jan. 13 2014 3:35 PM

A Video for People Who Love Craft Beer but Hate Silly Craft Beer Names

Craft beer aficionados know that ordering a decent pint in a bar can make you feel silly. (Every time I ask a bartender for a Lagunitas Little Sumpin’ Sumpin’, I want to crawl under my barstool and die.) The folks behind Nacho Punch know a little sumpin’ sumpin’ about silly names, and have made a delightful video about the lengths breweries go to to set their IPAs apart from the rest. Keep an eye out for Brow Beat hero Steve Kardynal.

Although the title of the video is “Hipsters Love Beer,” the video works better as an indictment of beer snobbery than as an indictment of hipsters. Hipsters are fish in a barrel, whereas beer snobbery is a comic vein that, as this video shows, has not yet been fully mined.

Advertisement

(Via Grub Street.)

L.V. Anderson is a Slate assistant editor. She edits Slate's food and drink sections and writes Brow Beat's recipe column, You're Doing It Wrong. 

TODAY IN SLATE

Justice Ginsburg’s Crucial Dissent in the Texas Voter ID Case

The Jarring Experience of Watching White Americans Speak Frankly About Race

How Facebook’s New Feature Could Come in Handy During a Disaster

The Most Ingenious Teaching Device Ever Invented

Sprawl, Decadence, and Environmental Ruin in Nevada

View From Chicago

You Should Be Able to Sell Your Kidney

Or at least trade it for something.

Space: The Next Generation

An All-Female Mission to Mars

As a NASA guinea pig, I verified that women would be cheaper to launch than men.

America’s Fears of Immigration, Terrorism, and Ebola Are Combining Into a Supercluster of Anxiety

The Legal Loophole That Allows Microsoft to Seize Assets and Shut Down Companies

  News & Politics
Jurisprudence
Oct. 19 2014 1:05 PM Dawn Patrol Justice Ruth Bader Ginsburg’s critically important 5 a.m. wake-up call on voting rights.
  Business
Business Insider
Oct. 19 2014 11:40 AM Pot-Infused Halloween Candy Is a Worry in Colorado
  Life
Outward
Oct. 17 2014 5:26 PM Judge Begrudgingly Strikes Down Wyoming’s Gay Marriage Ban
  Double X
The XX Factor
Oct. 17 2014 4:23 PM A Former FBI Agent On Why It’s So Hard to Prosecute Gamergate Trolls
  Slate Plus
Slate Picks
Oct. 17 2014 1:33 PM What Happened at Slate This Week?  Senior editor David Haglund shares what intrigued him at the magazine. 
  Arts
Behold
Oct. 19 2014 4:33 PM Building Family Relationships in and out of Juvenile Detention Centers
  Technology
Future Tense
Oct. 17 2014 6:05 PM There Is No Better Use For Drones Than Star Wars Reenactments
  Health & Science
Space: The Next Generation
Oct. 19 2014 11:45 PM An All-Female Mission to Mars As a NASA guinea pig, I verified that women would be cheaper to launch than men.
  Sports
Sports Nut
Oct. 16 2014 2:03 PM Oh What a Relief It Is How the rise of the bullpen has changed baseball.