If you’re having a bad day and have a few hours to spare, Pharrell Williams’ music video for “Happy” (from the soundtrack of Despicable Me 2) will surely cheer you up. Touted as “the world’s first 24-hour music video,” the fun, interactive film was conceived and directed by We Are From L.A. and produced by Iconoclast. It allows you to switch between channels showcasing a different person (or persons) strutting and dancing towards the camera throughout the duration of the song. A mix of unknowns and the very famous appear, including Williams himself, Steve Carrell, Tyler the Creator, and Magic Johnson.
As my colleague Forrest Wickman put it, the idea is basically “Girl Walk All Day” meets The Clock. Between this and Bob Dylan’s similarly interactive “Like a Rolling Stone” video, the creative bar for the music video has been set considerably higher this week.
There are 4-hour, non-interactive segments of the video available on YouTube (see below, e.g.), but for the full effect, you need to head over to the site, and be happy.
TODAY IN SLATE
The Ebola Story
How our minds build narratives out of disaster.
The Budget Disaster That Completely Sabotaged the WHO’s Response to Ebola
PowerPoint Is the Worst, and Now It’s the Latest Way to Hack Into Your Computer
The Shooting Tragedies That Forged Canada’s Gun Politics
A Highly Unscientific Ranking of Crazy-Old German Beers
Welcome to 13th Grade!
Some high schools are offering a fifth year. That’s a great idea.
The Actual World
“Mount Thoreau” and the naming of things in the wilderness.