David Hasselhoff has for several years played the part of self-aware pop-culture punch line. The Fresh Prince of Bel-Air, though it had (and has) many fans, is itself something of a curiosity: How did a hacky sitcom hatched by Andy Borowitz help turn a novelty hip-hop act into the world’s biggest movie star? It doesn’t make any sense.
And neither does this video, made by the great supercutter Matthijs Vlot. (You may have seen his seminal “Hello,” or his excellent Lance-Armstrong-sings-Radiohead video.) But it does follow a sort of dream logic, if you watch it to the end. It’s like a two-minute episode of Knight Rider directed by David Lynch. And there will apparently be a sequel.