As a culture blogger, you’re constantly inundated with “viral video” promos for things—that is, ads that are just trying to make memes happen, but which almost never actually go viral. There are too many to count—here are a few hundred—but for a few recent examples you can see “viral videos” for Oldboy, Kick Ass 2, The Incredible Burt Wonderstone, and Planes. (Or you could be like everyone else and not see them, because they’re not worth your time.)
Which is why it’s so surprising to see this promo for the new Carrie remake actually go viral, bringing an ad for the movie to millions of viewers (3.7 million pairs of eyes, so far) without the studio having to pay for any airtime. The only downside to all this (the video itself is pretty entertaining) is that we should all now brace ourselves for even more “viral videos.”
TODAY IN SLATE
Justice Ginsburg’s Crucial Dissent in the Texas Voter ID Case
The Jarring Experience of Watching White Americans Speak Frankly About Race
How Facebook’s New Feature Could Come in Handy During a Disaster
The Most Ingenious Teaching Device Ever Invented
Sprawl, Decadence, and Environmental Ruin in Nevada
You Should Be Able to Sell Your Kidney
Or at least trade it for something.
- Texas Lab Worker on Cruise Tests Negative for Ebola as Dallas Hospital Apologizes
- Police Use Tear Gas to Break Up College Pumpkin Festival Turned Violent
- Racist Rancher Cliven Bundy Challenges Eric Holder in Bizarre Campaign Ad
- Supreme Court Allows Texas Law That Accepts Handgun Permits but not College IDs to Vote
An All-Female Mission to Mars
As a NASA guinea pig, I verified that women would be cheaper to launch than men.