Aetna “What’s Your Healthy?” campaign: Is this the most grammatically baffling ad campaign ever?

Is This the Most Grammatically Baffling Ad Campaign Ever?

Brow Beat
Slate's Culture Blog
Sept. 20 2013 6:05 PM

Is This the Most Grammatically Baffling Ad Campaign Ever?

These are the posters currently plastered around Grand Central station:

Forrest Wickman Forrest Wickman

Forrest Wickman is a Slate senior editor. He writes and edits for Slate’s culture blog, Brow Beat.

Whats_Your_Healthy
familycampingtrip

I thought maybe visiting the website would make things more clear. Mostly, I was wrong.

Aetna_healthy_fixed
Aetna_Everyone_Has_a_healthy_fixed
Now_Starring_YourHealthy_fixed
Advertisement

#hashtagmyhealthy:

hashtagmyhealthy_fixed

I blame Angie:

Aetna_Angie

And apparently the website failed to hire a copy editor.

Aetna_junk_food_fixed

Everyone has a grammatical. What’s your grammatical?

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