Aetna “What’s Your Healthy?” campaign: Is this the most grammatically baffling ad campaign ever?

Is This the Most Grammatically Baffling Ad Campaign Ever?

Is This the Most Grammatically Baffling Ad Campaign Ever?

Brow Beat
Slate's Culture Blog
Sept. 20 2013 6:05 PM

Is This the Most Grammatically Baffling Ad Campaign Ever?

These are the posters currently plastered around Grand Central station:

Forrest Wickman Forrest Wickman

Forrest Wickman is Slate’s culture editor overseeing music and movies coverage.

Whats_Your_Healthy
familycampingtrip

I thought maybe visiting the website would make things more clear. Mostly, I was wrong.

Aetna_healthy_fixed
Aetna_Everyone_Has_a_healthy_fixed
Now_Starring_YourHealthy_fixed
Advertisement

#hashtagmyhealthy:

hashtagmyhealthy_fixed

I blame Angie:

Aetna_Angie

And apparently the website failed to hire a copy editor.

Aetna_junk_food_fixed

Everyone has a grammatical. What’s your grammatical?