Monty Python and the Holy Grail modern trailer: watch. (VIDEO)
If Monty Python and the Holy Grail Were Marketed Today
Brow Beat
Slate's Culture Blog
Sept. 11 2013 2:42 PM

If Monty Python and the Holy Grail Were Marketed Today

A couple of weeks ago, occasional Slate contributor Keith Phipps wrote an interesting column for the Dissolve called “The Underselling of the Movies,” in which he argued that trailers and posters have become increasingly homogenous, as Hollywood advertisers making giant financial decisions become risk-averse and uncreative.

The phenomenon Phipps describes is probably why this “modern trailer” for Monty Python and the Holy Grail made by Stéphane Bouley feels—intertitle typeface aside—so dispiritingly familiar.

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David Haglund is the literary editor of NewYorker.com. 

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